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Globalization
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e-book
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?
- Subjects:
- Management
- Keywords:
- Globalization Strategic planning International business enterprises Textbooks
- Resource Type:
- e-book
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Courseware
Companies and governments have to decide upon technological strategies, i.e. which products are to be developed and which processes and infrastructures are required for the future. Several tools to consider technological strategies are dealt with in this course.
- Subjects:
- Technology
- Keywords:
- Water resources development Globalization Indonesia -- Java Technology transfer Technological innovations -- Management Sustainable development
- Resource Type:
- Courseware
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Courseware
This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.
- Subjects:
- Management
- Keywords:
- International business enterprises -- Management Globalization
- Resource Type:
- Courseware
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Courseware
This subject examines the paradoxes of contemporary globalization. Through lectures, discussions and student presentations, we will study the cultural, linguistic, social and political impact of globalization across broad international borders. We will pay attention to the subtle interplay of history, geography, language and cultural norms that gave rise to specific ways of life. The materials for the course include fiction, nonfiction, audio pieces, maps and visual materials.
- Subjects:
- Sociology
- Keywords:
- Globalization
- Resource Type:
- Courseware