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撰寫學術論文是大學生必要的經歷。中國語文教學中心是次建構「中文論文寫作教學網站」,旨在在已有的自學教材上,進一步分享撰寫中文論文的心得與要項。有別於一般論文教學網站,本網站總結了中心教員多年來評改學生習作的經驗,並以此為例,分享撰寫論文各個部份、各種細節的竅門與注意事項,期望學生省察論文寫作的過程,並思考其中意義。
- Subjects:
- Chinese Language
- Keywords:
- Dissertations Academic Academic writing
- Resource Type:
- Others
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Others
粵語,又稱「廣東話」,是香港最常用的語言。來自世界各地的學生可透過學習粵語,認識生活中常用的粵語詞句,應付日常溝通需要,從中更好地了解香港,融入香港。為此,我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室,按大學課程所學,制作相關的多媒體自習材料,讓學生可於上課前,利用網絡、智能手機等學習工具預習各單元的學習內容,然後回校再進行互動的粵語學習,提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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Others
香港人講「懶音」的情況愈來愈普遍,如「女仔」說成「呂仔」(n-、l-不分),「過」、「個」不分(gw-、g-不分),「講解」說成「趕解」(-ng、-n不分),「襪」、「默」不分(-t、-k不分)等等。
為了加強學生對粵語的敏感度,協助學生說出流利的粵語,提升整體的表達能力,我們申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS9),開展「『粵語懶音測試及糾正』網站」計劃。此計劃的目的是協助學生以標準的粵語作日常的交際溝通,減少懶音,以恰當、得體的粵語與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- China -- Hong Kong Cantonese dialects -- Pronunciation
- Resource Type:
- Others
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Others
由於漢字數量多、結構複雜,香港學生寫錯別字的情況甚為普遍。進入大學後,學生主要使用電腦輸入文字,手寫中文的機會更大為減少,導致錯別字的問題愈見嚴重。多年來,不少學者已就此問題進行各項研究,而坊間的相關參考專書更是汗牛充楝,不可勝數。然而,上述所論多從傳統的形音義角度出發,較少從文體、語境方面加以深入討論。
有見及此,我們去年申請了香港理工大學「教學發展及語文培訓補助金」(Teaching Development and Language Enhancement Grant for Language Enhancement Activities, LEG16-19/SS/CBS10),開展「『專業文體的錯別字糾正』網站」計劃,旨在探討於特定場合或行業語境下之實用文類的錯別字問題,藉以協助學生準確書寫各類職場文書,以恰當、得體的書面語言與外界接觸,完成傳意任務。
- Subjects:
- Chinese Language
- Keywords:
- Chinese language -- Terms phrases Chinese language -- Errors of usage Chinese language -- Homonyms
- Resource Type:
- Others
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Video
我們的日常生活每時每刻都離不開語言,每一個人都會對語言中發生的問題感興趣,但是卻並不知道這些生活中的語言問題有沒有學術研究價值。本講座將以日常生活中的語言現象為例,重點介紹語言研究的選題、研究方法和研究路徑,以期對研究生的選題和論文寫作以及語言的跨學科研究有所啟發。
日期:2023年9月15日
講者:崔希亮教授
主辦:人文學院
- Subjects:
- Language and Languages
- Keywords:
- Sociolinguistics
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others