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Fung, Clare
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Artificial intelligence
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1 - 5 of 5
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Case Study
AI is transforming internal communications by enabling faster content creation, personalized messaging, and real-time translation, boosting productivity and engagement. However, challenges remain around content accuracy, potential bias, and data security, as organizations must ensure that AI-generated communications are reliable and sensitive information is protected from privacy and cybersecurity risks.
- Keywords:
- Employees -- Effect of technological innovations on Data protection Artificial intelligence Computer security
- Resource Type:
- Case Study
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Case Study
Orquest uses AI-driven workforce management to optimize staff scheduling for companies like McDonald’s and ZARA, improving efficiency and employee satisfaction. While AI streamlines scheduling and reduces administrative workload, challenges remain in ensuring data quality, digital literacy, and maintaining the human touch needed to address nuanced employee needs and well-being.
- Keywords:
- Personnel management Artificial intelligence Scheduling
- Resource Type:
- Case Study
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Case Study
Artificial intelligence is transforming hospitality by introducing “digital workers”—AI agents managed like human employees. While this approach promises greater efficiency and accountability, it raises concerns about job displacement, workplace competition, and the practical challenges of integrating AI into traditional organizational structures and departmental roles.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Hotel management Artificial intelligence
- Resource Type:
- Case Study
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Case Study
Booking.com’s AI Trip Planner, powered by ChatGPT, offers travelers a conversational interface for personalized travel recommendations and real-time property Q&A. Fully integrated with the Booking.com app, it streamlines trip planning and booking. However, its effectiveness depends on user input, and GenAI’s limitations in filtering spam or false information may affect reliability.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Technological innovations Tourism -- Decision making Artificial intelligence
- Resource Type:
- Case Study
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Case Study
FlyZoo Hotel, as the first “Future Hotel” of Alibaba Group, integrates AI throughout its operations, featuring facial recognition check-in, in-room AI voice assistants, and service robots for concierge and room service. While these innovations enhance efficiency and personalization, challenges include high costs, limited human interaction, and the need for ongoing staff training and technological upgrades.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Hospitality industry -- Information technology Artificial intelligence
- Resource Type:
- Case Study