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Results for: Creator / Instructor Lo, Ada Keywords Strategic alliances (Business)

Case Study

Smart Hotel Technologies and Services: The Role of 5G technology at W Hong Kong

W Hong Kong, in partnership with SmarTone, offers guests high-speed 5G connectivity and innovative features like a 5G-powered service robot to enhance the guest experience and promote digital engagement. However, challenges include limited guest awareness of 5G benefits, the risk of losing competitive advantage as 5G becomes standard in hotels, and operational vulnerabilities if the network provider experiences service disruptions.

Subjects:

Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hotels -- Marketing 5G mobile communication systems Robots Industrial

Resource Type:

Case Study
Case Study

AR Technology in Hospitality Industry: A Case of Holiday Inn London

Since the 2012 London Olympics, Holiday Inn London has partnered with Aurasma to offer augmented reality experiences, enabling guests to virtually interact with Olympic athletes through the hotel app. While this AR initiative increased revenue and attracted tech-savvy guests, maintaining long-term interest requires continuous investment in new, engaging AR content.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hotels -- Marketing Augmented reality Strategic alliances (Business)

Resource Type:

Case Study

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