Search Constraints
Number of results to display per page
Results for:
Keywords
Strategic alliances (Business)
Remove constraint Keywords: Strategic alliances (Business)
« Previous |
11 - 17 of 17
|
Next »
Search Results
-
Case Study
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Cirque du Soleil Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Travel -- Health aspects Target marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Food industry trade -- Marketing Internet marketing Social media
- Resource Type:
- Case Study