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Case Study
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Case Study
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Case Study
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Video
宣統年間（1909-1911），袁世凱（1859-1916）在攝政王載灃排擠下歸隱彰德府洹上村，與門生故舊唱和，以示無心世務。這些詩作被袁氏次子袁克文（1890-1931）輯錄於《圭塘唱和詩》中，於宣統二年（1910）刊印，其中袁氏詩作共十三題十五篇。1940年代，長子袁克定（1878-1958）將袁世凱當年親筆謄鈔之詩稿影印出版，額曰《洹村逸興》。比對二書之篇目，《圭塘》諸本有袁氏詩作五篇不見於《洹村逸興》。實際上，該五篇之謄抄稿仍與《洹村逸興》之原件共同收藏於社科院近代史所；克定當日不收入書中，蓋因稿上頗有無名氏批點文字，公之於眾可能影響乃父形象。這些批點文字當係某位幕僚所為，內容為修改建議；然參《圭塘》諸本，可知袁世凱對建議幾乎全未採納。本文著眼於五篇詩稿及其批點文字，以討論原詩與修改建議如何優劣互見，乃至這輯詩歌與當時政局之微妙關係。
日期：2023年5月24日
講者：陳煒舜博士 (香港中文大學)
主辦：香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Yuan Shikai 1859-1916 Criticism interpretation etc.
- Resource Type:
- Video
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Video
晚清時期英雄傳記風行一時，引發英雄崇拜的熱潮。但是此時所謂「傳記」，其實是融合諸多資源形構而成的新文類。《意大利建國三傑傳》作為晚清英雄傳記的代表作，充分展示了這一特徵。梁啟超借鑑明治政治小說的多種書寫模式，又援引本土小說的要素，將意大利建國史轉化為中國未來命運的預言，將意大利建國三傑刻畫為智、仁、勇的化身，將兒女情長俠義精神引入傳記書寫。正是由於梁啟超自出機杼的創造與轉化，此類英雄傳記廣受讀者歡迎，成為晚清文學文化史上的典範作品。
日期：2023年3月23日
講者：崔文東博士 (香港城市大學)
主辦：香港孔子學院
- Subjects:
- Chinese Literature
- Keywords:
- Liang Qichao 1873-1929 Criticism interpretation etc.
- Resource Type:
- Video
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Video
編修地方志為中華民族悠久而獨特的文化傳統，至今已有2000多年歷史。中國方志有始於《山海經》、《尚書‧禹貢》和《周禮》這三種說法。「國有史，地有志」，「方志」和「歷史」在中國史學傳統上，有同源異流的密切關係。是次講座根據歷來中國地方志的原始資料和方志學著述，討論「志」與「史」的異同，並疏理中國舊方志和中國新方志在「存史」及「資政」方面的經驗，並就地方志對歷史研究的當代意義提出建議。
日期：2023年2月24日
講者：蔡思行博士 (香港地方志中心)
主辦：香港孔子學院
- Subjects:
- History
- Keywords:
- Local history Local history--Sources
- Resource Type:
- Video
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Video
This talk begins with an overview of the interconnection between literature and philosophy in modern Chinese literature. Then, it probes into the three existentialist allegories in Fortress Besieged (1947), a philosophical novel written by Qian Zhongshu, a polyglot scholar of East-East comparative literature and philosophy. The novel’s overarching allegory, i.e., a fortress besieged, will be compared in juxtaposition with several philosophical allegories about the mutability and limitations of human life in Western philosophy. This talk concludes with a reflection on the seminal influence of this novel in contemporary Chinese society where “fortress besieged” has become an everyday word referring to one’s existential crisis.
Event date: 9/2/2023
Speaker: Dr. Heidi Huang (Lingnan University)
Hosted by: Confucius Institute of Hong Kong
- Subjects:
- Chinese Literature
- Keywords:
- Wei cheng (Qian Zhongshu) Qian Zhongshu 1910-1998 Criticism interpretation etc.
- Resource Type:
- Video
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Video
講座主要講述嶺南文化形象的歷史變遷，主要對嶺南的地域範圍、歷史發展、文化形象的演變做出梳理，以期為當代粵港澳大灣區“人文灣區”建設提供參考。
日期：2023年4月28日
講者：陳恩維教授 (廣東外語外貿大學)
主辦：香港孔子學院, 中國文化學系
- Subjects:
- Chinese Studies
- Keywords:
- Civilization China
- Resource Type:
- Video