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Case Study
The Airport Authority Hong Kong has expanded Hong Kong International Airport with the Three-Runway System and SKYCITY development to boost capacity and transform the airport into a regional hub and lifestyle destination. However, a severe post-pandemic labor shortage threatens to limit the full potential of these projects, making talent attraction and retention a critical challenge for realizing the airport’s long-term growth ambitions.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Airports -- Management
- Resource Type:
- Case Study
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Case Study
Rosewood Hotel Group has embraced CSR through initiatives like global youth internships, community employment, and partnerships with local non-profits. However, these efforts present challenges, including resource allocation between CSR and core operations, potential strain on staff, reduced profits from donations, and the risk that similar programs by competitors could dilute Rosewood’s unique position in socially responsible hospitality.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Social responsibility of business
- Resource Type:
- Case Study
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Case Study
Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.
- Subjects:
- Food and Beverage
- Keywords:
- Restaurants -- Marketing Chain restaurants China -- Hong Kong Restaurants
- Resource Type:
- Case Study
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Case Study
Sky100 Hong Kong Observation Deck combines panoramic city views with interactive AR and VR experiences to showcase local culture. While AR features enhance engagement, the introduction of VR may detract from the core appeal of real skyline views, potentially leading visitors to question the relevance and value of virtual content within the attraction.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Management Virtual reality Tourism -- Technological innovations Augmented reality
- Resource Type:
- Case Study
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Case Study
The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Historic buildings -- Conservation restoration Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
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Case Study
Hong Kong Disneyland (HKDL) has achieved record profits by localizing offerings, forming strategic partnerships, and hosting unique seasonal events. Despite these successes, HKDL faces challenges from its limited size and increasing competition from larger regional theme parks, which may restrict expansion opportunities and impact its long-term market share.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Case Study
Ocean Park is transforming into a conservation and education destination, launching initiatives like Ocean Park Academy, Mission R, and in-park conservation projects. While these efforts enhance learning and sustainability, the park faces challenges in balancing its new educational focus with its traditional amusement appeal to retain a broad visitor base.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Public marine aquariums China -- Hong Kong Amusement parks
- Resource Type:
- Case Study
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Case Study
The Peninsula’s SOTI MobiControl IoT system lets guests control in-room functions via tablets, personalizing experiences and enabling targeted upselling. However, while enhancing convenience and loyalty, concerns arise over privacy due to data collection without consent and vulnerability to cyber-attacks, as many IoT devices lack default encryption, risking guest information security.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Data protection Internet of things Computer security
- Resource Type:
- Case Study
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Case Study
Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Information technology Virtual reality Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study