Search Constraints
Number of results to display per page
Results for:
Affiliation
Hong Kong Polytechnic University
Remove constraint Affiliation: Hong Kong Polytechnic University
Search Results
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Liu Hao, who provided information and insights for this video. This case discusses how the Chinese tea brand Naixue collaborated with musician Jay Chou's Fantasy album to create a successful marketing campaign. Naixue leveraged Chou's massive fanbase by co-branding with the album, allowing them to use Chou's image and music without the high endorsement fees. They created a "Fantasy Music Universe" virtual space where consumers could access digital products and rewards by purchasing co-branded items. This innovative digital and experiential marketing strategy led to record-breaking sales, enhanced Naixue's brand image, and showcased the power of AI and digital technology in modern marketing. However, the case also highlights the need for brands to balance technological innovation with maintaining brand integrity and transparency to sustain long-term consumer trust.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝劉昊為本視頻提供信息和見解。本案例討論了中國茶飲品牌奈雪如何與音樂家周杰倫的Fantasy專輯合作,打造成功的營銷活動。奈雪利用周杰倫的龐大粉絲群,與周傑倫的專輯進行聯合品牌推廣,使他們能夠使用周杰倫的形象和音樂,而無需支付高昂的代言費。他們創建了一個「范特西音樂宇宙」虛擬空間,消費者可以通過購買聯名商品來獲得數位產品和獎勵。這種創新的數位和體驗式行銷策略帶來了創紀錄的銷售額,提升了奈雪的品牌形象,並展示了人工智慧和數位技術在現代行銷中的力量。然而,該案也凸顯了品牌需要在技術創新與保持品牌完整性和透明度之間取得平衡,以維持長期的消費者信任。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic planning Beverages -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to He Dan, who provided information and insights for this video. This case discusses the formation of the IHA (International Hotel Alliance) by the Gloria Hotel Group and other hotel chains to expand their global reach and customer base. The alliance aimed to improve service quality, increase brand awareness, and facilitate cross-border hotel reservations and promotional opportunities. The positive trend in outbound tourism, driven by expanded visa-free policies, has further bolstered the IHA's goals of joint branding, channel interconnection, and leveraging the growing Chinese outbound travel market. While the IHA has achieved some initial success, the case highlights ongoing challenges in recruiting more members, ensuring consistent quality across the alliance, and navigating the complexities of cross-border operations and changing travel policies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝何丹為本視頻提供信息和見解。本案例討論了凱萊酒店集團和其他連鎖酒店成立IHA(國際酒店聯盟),以擴大其全球影響力和客戶群。該聯盟旨在提高服務品質,提高品牌知名度,並促進跨境酒店預訂和促銷機會。在免簽政策擴大的推動下,出境旅遊呈現出良好的發展趨勢,這進一步促進了IHA的目標,即聯合打造品牌、渠道互聯和充分利用日益增長的中國出境旅遊市場。雖然IHA已經取得了一些初步的成功,但該案例凸顯了在招募更多成員、確保整個聯盟的一致品質以及應對跨境運營的複雜性和不斷變化的旅行政策方面的持續挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Strategic alliances (Business) Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Dr. Tulio Maximo is an Assistant Professor at The Hong Kong Polytechnic University School of Design. Tulio aims to improve society collaboratively by including individuals and institutions in knowledge development. His research interests include intergenerational and inclusive design, mobility devices, sitting ergonomics, design-led social entrepreneurship, healthcare services, and inclusive education. Tulio teaches ergonomics, capstone projects, and cooperative projects and has created the elective subject Design Meets Disabilities. He has received numerous awards for his design and teaching, including the UGC Teaching Award 2022 as an Early Career Faculty Member and the Red Dot Product Design Award 2022 for the design of the Omni Study System for children living in subdivided flats. Tulio’s teaching philosophy is inspired by value creation education and universal design for learning, and he advocates empathy as a core teaching and learning strategy. In this case study of teaching good practices, Tulio share how he uses empathy as a core teaching strategy.
- Subjects:
- Good Practices
- Keywords:
- Effective teaching Teaching
- Resource Type:
- Others
-
Video
Empathy is the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation. It helps students to gain insight into the experiences of a diverse population. As a teacher, I believe empathy is key to forging the creative leaders of tomorrow and instilling the goal of a more equal and diverse society. Here, I explain how I use empathy as a core teaching strategy to apply theoretical content to solve real-world problems, encourage my students to practice those theories and stand in my students’ shoes to improve my teaching.
- Subjects:
- Good Practices
- Keywords:
- Effective teaching Teaching
- Resource Type:
- Video
-
MOOC
Based on interviews with industry professionals and recruitment specialists, this course helps you create a compelling CV / résumé that will get your foot in the door. Be the last they have to read - Be the first they want to call!
By the end of this course, you will have learned how to:- prepare your CV
- get your CV noticed
- find suitable referees
- use positive action verbs
- use HR buzzwords
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
- Resource Type:
- MOOC
-
MOOC
Once you have successfully grasped the foundation of interview success by completing our English@Work: Basic Job Interview Skills course, how you persuade others to believe that you are as good as you say you are is now the challenge. Our instructors have had a 100% success rate in getting interviews and landing a job, and we hope to share that experience with you.
By the end of this course, you will have learned how to:- prepare precise and persuasive answers to challenging questions
- use verbal and non-verbal skills to impress the interviewers
- perform professionally during and after interviews
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
-
MOOC
Based on advice from accomplished professionals in the business, HR and academic field, we have created a course that helps you build a solid foundation to succeed in job interviews and get that ultimate call. This course will change the way you prepare for and perform in job interviews.
By the end of this course, you will have learned how to:- achieve interview success in six steps
- find out how YOU can be an independent learner and become a life-long learner
- stand out from the crowd using four strategies
- avoid common mistakes
- highlight soft and hard skills using appropriate vocabulary and expressions
- structure impressive answers using four steps
- express opinions and delaying answers effectively
- Keywords:
- Job hunting Employment interviewing Interviewing
- Resource Type:
- MOOC
-
Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
-
Others
The Hong Kong Polytechnic University hosted a seminar series focusing on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Prof. Eric Chui and Dr. William Chan, covering the survey on public support for the Green Deck Project.
- Keywords:
- China -- Hong Kong City planning -- Environmental aspects Public opinion Pollution prevention Urban renewal
- Resource Type:
- Others
-
The Hong Kong Polytechnic University organized a seminar series focused on the development of green decks. Specifically designed for FCE undergraduate students, the series offers a chance to delve into the research and practical aspects of the industry. This PDF contains the presentation material from Prof. Alex LUI, covering the project's inception and the introduction of the development process in the building industry.