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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Bao Yanli, who provided information and insights for this video. This case discusses that to celebrate the 50th anniversary of China-Spain diplomatic relations and the anniversary of its hotels in China, Gran Meliá hotels launched a campaign focused on the "Mantón de Manila", a traditional Spanish shawl with Chinese cultural origins. The campaign leveraged the heritage and craftsmanship of both countries, featuring flamenco performances, Shu embroidery, and high-end experiences at Gran Meliá hotels in China. The integrated marketing effort generated significant media coverage and social media engagement, reinforcing Gran Meliá's position as a purveyor of Spanish luxury in the Chinese market.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝包豔麗為本視頻提供信息和見解。本案例探討了為慶祝中西建交50周年及旗下酒店在華開業周年,美利亞酒店集團旗下Gran Meliá品牌推出以“Mantón de Manila”為主題的營銷活動。Mantón de Manila是一種源自中國文化的西班牙傳統披肩。該營銷活動充分利用了兩國的傳統和工藝,包括弗拉門戈表演、蜀繡在中國Gran Meliá酒店的高端體驗。整合行銷活動獲得了大量媒體報導和社交媒體參與,鞏固了Gran Meliá这一西班牙奢華品牌在中国市场的地位。
- Subjects:
- Hotel, Travel and Tourism
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- Hotels -- Marketing Cultural property Hospitality industry -- Marketing
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Wondering what good skills to put on your resume? Wonder no more! You’ll find a list of the right skills for your resume, regardless of your job or experience.
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- Applications for positions Job hunting Résumés (Employment)
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You can’t write a CV without including skills. They give the hiring manager proof that you have the necessary qualifications to do the job. But you can’t just throw in a randomly selected list of skills and hope for the best.
There are many different skills for a CV but deciding exactly which ones to include can make even the most experienced candidate throw up their hands in despair. But we’re going to break it all down so you can see what the main types of skills are, check lists of useful examples and learn exactly how to include them on your CV.
Create an effective CV in minutes. Choose a professional CV template and fill in every section of your CV in a flash using ready-made content and expert tips.
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- Applications for positions Job hunting Résumés (Employment)
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The skills you list on your resume help prove to employers you’re qualified for the job you’ve applied for, and are often a deciding factor for whether or not you get an interview.
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- Applications for positions Job hunting Résumés (Employment)
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Thought that creating a resume in Word format is passé? Not if you use one of the top Word resume templates. The best part is that they're free. So come along!
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- Applications for positions Job hunting Résumés (Employment)
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A resume presents your story by highlighting your skills (the things you do well). Employers initially scan a resume for 30 to 60 seconds, so it needs to be descriptive and concise at the same time. It also needs to be tailored to the organization to which you are applying. We asked a few recruiters to tell us what they notice on a resume in 30 seconds. Check out what they look for in the video below.
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- Applications for positions Job hunting Résumés (Employment)
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Looking to stand out from the competition? Marq makes it easy for you to create resumes that get you noticed. Our simple drag-and-drop interface lets you create a professionally designed resume in minutes, no software download required. Haven't signed up yet? Give us a try.
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- Applications for positions Job hunting Résumés (Employment)
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Learn from actionable resume writing guides and tutorials with hints from resume experts. Find easy step-by-step instructions and fix your resume to get any job you want.
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Level up your resume with these professional resume examples. These 1800+ resume samples will help you unleash the full potential of your career.
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- Applications for positions Job hunting Résumés (Employment)
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Action words on your resume are vital. I once worked at a bagel shop in college. Instead of saying that I “advertised” our toasted bagels on campus, I wrote on my resume that I “spearheaded a bagel marketing campaign.” The recruiter knew it was a super basic job, but was impressed by my effectiveness. Yes, it is important what you say on your resume, but that’s just 50% of the process. The other part of it is how you say it. Using action words on your resume is key. In this guide, we will look at 200+ examples of action words to use on your resume in order to best highlight your experience and stand out.
- Keywords:
- Applications for positions Job hunting Résumés (Employment)
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