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This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.
- Subjects:
- Computing
- Keywords:
- Coding theory Computer programming
- Resource Type:
- Others
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Causal Inference for The Brave and True
- Course related:
- MM501 Research Methods
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods
- Resource Type:
- Others
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Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
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Others
All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course
- Course related:
- COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
- Subjects:
- Computing
- Keywords:
- Web sites -- Design Web site development
- Resource Type:
- Others
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Others
Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence Big data
- Resource Type:
- Others
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Others
Students read about the different kinds of economic interest groups including business and trade associations, labor unions, agricultural organizations, and professional associations.
- Subjects:
- Economics
- Keywords:
- Pressure groups
- Resource Type:
- Others
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Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.
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In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.
- Subjects:
- Economics
- Keywords:
- Supply dem
- Resource Type:
- Others