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MOOC
Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.
- Course related:
- HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media
- Course related:
- HTM3202 Financial Management in Hospitality and Tourism and HTM4337 Revenue Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.
- Keywords:
- Negotiation Communication in management
- Resource Type:
- MOOC
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Video
In this Alux.com video we'll try to answer the following questions: How to start a restaurant business? What do you need to start a restaurant business? How hard is to start a restaurant business? How to make your restaurant business successful? Why do most restaurant businesses fail? What is a franchise? Should you start a franchise or go independent? Do you need a chef for your restaurant business? How to get food for your restaurant? How to market your restaurant business? Can you get rich from a restaurant business? How expensive is it to start a restaurant business?
- Course related:
- HTM4305 Food and Beverage Management
- Subjects:
- Food and Beverage
- Keywords:
- Restaurant management New business enterprises
- Resource Type:
- Video
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Video
The speaker discuss about the topic "Has hotek design changed forever". Jonathan Ashmore, founder and director of ANARCHITECT, and Diane Thorsen, design director at Gensler Middle East as well as hoteliers Justin Kim, GM of The Merchant House Bahrain and Laura Eggleton, GM at Hotel Indigo Dubai Downtown, all met virtually to discuss the future of design.
- Course related:
- HTM3207 Lodging and Accommodation Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Design construction
- Resource Type:
- Video
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e-book
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC's tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators. Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter's theme. “Take a Closer Look” features encourage students to do further reading on particular subjects. At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.
- Keywords:
- Hospitality industry British Columbia Tourism Textbooks
- Resource Type:
- e-book
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Courseware
Typsy is s a library of video courses from the world's best hospitality instructors.It's an online learning platform built to make learning fast, fun and on-the-go and a way to continuously learn new skills and connect with like-minded community members.
- Course related:
- HTM4305 Food and Beverage Management
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Food service management Hotel management Hospitality industry Beverage industry
- Resource Type:
- Courseware
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Video
In 17 episodes, Anna Akana will teach you entrepreneurship skills to help you start and run a small business. This course is based on a college-level curriculum with a variety of reference texts, including the Strategyzer Business Model Canvas. By the end of the course, you will be able to: (1) Evaluate the quality of an idea and take steps to turn it into a small business (2) Understand the legal basics of business entity formation, sales, costs, and other finances (3) Develop a clear value proposition for your business and customer relationships (4) Navigate other businesses, including both competition and key partners (5) Define success for yourself as an entrepreneur, and recognize failure
- Course related:
- HTM2302 Accounting and Control in Hospitality and Tourism
- Subjects:
- Management
- Keywords:
- Entrepreneurship
- Resource Type:
- Video
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Video
A video showing technology based tourism in future
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Information technology Tourism -- Computer network resources Tourism
- Resource Type:
- Video
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Video
An introduction and examples of how to use Correlation and Simple Linear Regression. Explaining concepts as coefficient of correlation, dependent variables, independent variables and the straight line equation and residuals.
- Course related:
- HTM3205 Analysing and Interpreting Research
- Subjects:
- Statistics and Research Methods
- Keywords:
- Quantitative research Statistics
- Resource Type:
- Video