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Creator / Instructor
Lin, Pearl
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Keywords
Hotels -- Marketing
Remove constraint Keywords: Hotels -- Marketing
Language
Chinese
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This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing
- Resource Type:
- Others
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Others
The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others