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Results for: Affiliation Cornell University Remove constraint Affiliation: Cornell University Creator / Instructor Carroll, Bill Remove constraint Creator / Instructor: Carroll, Bill Related PolyU Courses HTM2304 Marketing in Hospitality and Tourism Remove constraint Related PolyU Courses: HTM2304 Marketing in Hospitality and Tourism Related PolyU Courses HTM4324 Customer Relationship Management Remove constraint Related PolyU Courses: HTM4324 Customer Relationship Management Resource Type MOOC Remove constraint Resource Type: MOOC

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  • MOOC 
    Hospitality Digital Marketing Cornell Certificate Program

    Hospitality Digital Marketing Cornell Certificate Program

    Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.

    Course related:
    HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hotel management Revenue management
    Resource Type:
    MOOC