PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Affiliation ESSEC Business School Creator / Instructor Graf, Nicolas Creator / Instructor David, Turnbull

MOOC

Hotel Management: Distribution, Revenue and Demand Management Specialization

covers the basics of hotel demand management, distribution, and revenue management. participants will learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotel management Hospitality industry -- Management

Resource Type:

MOOC

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.