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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chen, Fang

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Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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