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  • Video 
    Fundamentals of Modern Marketing

    Fundamentals of Modern Marketing

    An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Marketing
    Keywords:
    Marketing
    Resource Type:
    Video
     
  • e-book 
    Customer Relationship Management: A Multifaceted Concept

    Customer Relationship Management: A Multifaceted Concept

    This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

    Subjects:
    Marketing
    Keywords:
    Customer relations -- Management Marketing
    Resource Type:
    e-book