Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Expired Food Promotion | GreatCase100

The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
Resource Type:: Others

MOOC

Introduction to University Social Responsibility

The course describes the theoretical underpinnings of USR. It showcases some effective practices and activities carried out in institutions around the world. The course also promotes understanding of the USR concept, its implications, impacts, evaluation, possible implementation methods, and replicability. In doing so, it contributes to the expansion and consolidation of the USR movement. It provides a knowledge base for designing, planning, implementing, and evaluating programs from the fundamentals of USR and some existing good practices.
No prior knowledge is required to join the course. This course is for you especially if you are an administrator, a professor, or a professional staff member interested in learning new creative ways from the experts' at the universities to address the needs of society including SDGs (Sustainable Development Goals). If you are a government official or a foundation representative seeking ways to strengthen higher education, this course will help you explore future opportunities and directions.

Keywords:: Business ethics Social responsibility of business Universities colleges -- Administration -- Moral ethical aspects
Resource Type:: MOOC

Video

Bloomberg Video Tutorial: Finding Environmental, Social & Governance Analysis

How to use Bloomberg to find data related to environmental, social, and governance (ESG)

Subjects:: Finance
Keywords:: Corporations -- Investor relations Social responsibility of business Business enterprises -- Environmental aspects
Resource Type:: Video

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