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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC
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Others
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Target marketing Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Li Yongxing, who provided information and insights for this video. This case discusses precision marketing theory and new media platforms to reach and engage target audiences effectively. The key elements include data-driven target audience positioning, innovative content creation, multi-channel promotion, and user interaction to drive brand awareness, audience coverage, travel intent, and social media influence. The plan acknowledges potential challenges around content homogeneity and low user engagement and proposes to address these through continuous innovation, engagement improvement, and data-driven strategy adjustments.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝李永興為本視頻提供信息和見解。本案例討論了精準營銷理論和新媒體平臺如何有效觸達和吸引目標受眾。關鍵要素包括數據驅動的目標受眾定位、創新內容創作、多渠道推廣和用戶互動，以提高品牌知名度、受眾覆蓋率、旅遊意向和社交媒體影響力。該計劃承認內容同質化和用戶參與度低的潛在挑戰，並建議通過持續創新、參與度改進和數據驅動的戰略調整來解決這些問題。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Culture tourism
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
An online lecture on the topic of "10 easy styling tips of all time". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Clothing dress Fashion
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tang Xiaodan, who provided information and insights for this video. This case discusses a 2017 crowdfunding project for a glamping (glamorous camping) experience in Murren. The project aimed to build a community of like-minded individuals who wanted to escape the city and experience rural life. The marketing strategy involved emotional appeals, social media, and partner selection to attract investors and create a sense of shared values and resources. The crowdfunding was successful, establishing a unique homestay and camping brand with a strong community culture.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝唐曉丹為本視頻提供信息和見解。本案例討論了 2017 年在瑞士穆倫進行的豪華露營（迷人露營）體驗的眾籌專案。該專案旨在建立一個由志同道合的人組成的社區，他們想要逃離城市，體驗鄉村生活。行銷策略涉及使用情感訴求、社交媒體和合作夥伴選擇來吸引投資者並營造共享價值和資源的意識。眾籌成功，建立了一個具有濃厚社區文化的獨特寄宿家庭和露營品牌。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Camp sites facilities etc. Crowd funding Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Video
The video is about the six core arguments of BPM. It can help you to understand different aspects of a holistic BPM and why these six core elements are important to the success of BPM implementations.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
Brewing your own coffee at home these days? Perfect your skill by joining Mr Jonathan Sutton’s “A Crash Course into Coffee Basics” of the PolyU & You Online Lecture Series.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee brewing Coffee
- Resource Type:
- Video
-
Video
An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Finance
- Keywords:
- Artificial intelligence -- Forecasting Investments
- Resource Type:
- Video
-
Video
This mini-lecture introduces the future battery. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Physics and Chemistry
- Keywords:
- Storage batteries
- Resource Type:
- Video
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This lecutre is about the design and an excellent of business processes. Established frameworks from the American Productivity and Quality Council (APQC) is introduced.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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MOOC
The self-paced online course is for students to self-study, practise and improve the academic English that they need for their university studies. Topics include appropriate academic style, correct referencing conventions, writing university levels essays and reports, delivering academic presentations and participating in discussions. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Academic writing English language -- Study teaching
- Resource Type:
- MOOC
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Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Aerothermodynamics in the Entry, Deceleration, and Landing Phase (EDL) of the Mars Mission".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Aerothermodynamics Space flight to Mars
- Resource Type:
- Video
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Video
In the age of information, everyone is easy to be satisfied with the so-called "facts". However, a young man, Ah On believes that the truth-seeking spirit just like playing a trick, you can only one-side of the "truth". Let's check out whether the buddies of Ah On have this truth-seeking spirit or not.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
In facing the developer hegemony, Ah Bao’s convenient store is being forced to relocate. His best friend, Ah On gave up the opportunity to study aboard and insisted to stay in Hong Kong and film a documentary about the reconstruction of the old district. Why did he give up the study? Let’s find out the story of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
There are many strange things happened in the old building, is it a trick played by the developers? Let’s continue the story to see what happened on the 5 young people.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
In order to realize the unfinished plan of Ah On, some of his friends conduct the interview, some of them responsible for the on-site investigation while some of them do the background research. Do you want to know what are they going to do? Let’s check it out!
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
Here comes to the last episode! Let's check out whether they can realize the unfinished plan of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Art Therapy". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Art therapy
- Resource Type:
- Video
-
Video
This video is about 'what is learning?' at the university.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wang Jiaquan, who provided information and insights for this video. This case discusses the innovative marketing strategies employed by Feiniaoji B&B, a Chinese hospitality brand, focusing on emotional storytelling and new media platforms. The key elements of Feiniaoji's marketing approach include the creation of captivating "mini-movie" advertisements that evoke emotional resonance, the incorporation of literary and artistic styles to appeal to young, lifestyle-oriented consumers, the utilization of interactive short-form video content on platforms like TikTok, and the highlighting of the brand's local cultural heritage and unique service offerings. Through these multifaceted strategies, B&B aimed to differentiate itself in a highly competitive industry, enhance brand loyalty, and address common pain points hospitality providers face. The case emphasizes the importance of content innovation and strategic partnerships in driving successful new media marketing campaigns.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝王加權為本視頻提供信息和見解。本案例討論了中國酒店品牌飛鳥集民宿採用的創新行銷策略，重點關注情感敘事和新媒體平臺的運用。飛鳥集行銷方式的關鍵要素包括製作引人入勝的「微電影」廣告，喚起情感共鳴，融入文學和藝術風格以吸引年輕、以生活方式為導向的消費者，在抖音等平臺上利用互動短視頻內容，以及突出品牌的本土文化底蘊和獨特的服務產品。通過多方面的策略，B&B旨在從競爭激烈的行業中脫穎而出，提高品牌忠誠度，並解決酒店供應商面臨的共同痛點。該案例強調了內容創新和戰略合作夥伴關係在推動新媒體營銷活動成功方面的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Internet marketing Lodging-houses Bed breakfast accommodations
- Resource Type:
- Others
-
Video
Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Video
It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
Dr Angela Tse's lecture on the topic "Be a Fashionable Pop-word User! (潮爆英文你要識)" received over 800 registrations and was attended by around 500 participants.Her lively presentation plus interactions with the participants made the talk very interesting. Many participants also expressed they liked the talk very much. Can LongTimeNoSee and AddOil be used in formal occasions? Find out more interesting and practical knowledge about #PopWords from the video!
- Subjects:
- English Language
- Keywords:
- English language -- China -- Hong Kong Language culture Pop culture
- Resource Type:
- Video
-
Video
In this video, Prof. Christine Bruce explains that being able to use information to learn, being an informed learner is about being able to maximize the potential of the information environment you have. It will make it possible for you to be productive, capable, and also innovative and creative.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Beidou Navigation Satellite System and Our Daily Lives".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Global Positioning System
- Resource Type:
- Video
-
Video
How to use Bloomberg to search fixed income data
- Subjects:
- Finance
- Keywords:
- Investment analysis Bonds
- Resource Type:
- Video
-
Video
How to use Bloomberg to gather key macroeconomic indicators
- Subjects:
- Economics
- Keywords:
- Economics Economic indicators Social sciences -- Statistics
- Resource Type:
- Video
-
Video
How to use Bloomberg to get information on mergers and acquisitions
- Subjects:
- Finance
- Keywords:
- Consolidation merger of corporations
- Resource Type:
- Video
-
Video
How to use Bloomberg to find data needed for corporate finance
- Subjects:
- Finance
- Keywords:
- Corporations -- Finance
- Resource Type:
- Video
-
Video
How to use Bloomberg to find data related to environmental, social, and governance (ESG)
- Subjects:
- Finance
- Keywords:
- Corporations -- Investor relations Social responsibility of business Business enterprises -- Environmental aspects
- Resource Type:
- Video
-
Video
How to use Bloomberg to search for business and industry reports
- Subjects:
- Finance
- Keywords:
- Business Corporations Corporations -- Finance
- Resource Type:
- Video
-
Video
How to use Bloomberg to collect foreign exchange data
- Subjects:
- Finance
- Keywords:
- Money market Foreign exchange Foreign exchange rates
- Resource Type:
- Video
-
Video
How to use Bloomberg to collect equity and market data
- Subjects:
- Finance
- Keywords:
- Stocks Corporations -- Finance Capital market
- Resource Type:
- Video
-
Video
How to use Bloomberg to screen companies by specific criteria
- Subjects:
- Finance
- Keywords:
- Investments Stocks Corporations -- Finance Equity
- Resource Type:
- Video
-
Video
How to use Bloomberg to retrieve company financial data
- Subjects:
- Finance
- Keywords:
- Financial statements Corporations -- Finance Corporation reports
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Bone and Joint Health on Earth and in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Biomedical Engineering
- Keywords:
- Joints -- Physiology Space flight -- Physiological effect Bones -- Physiology
- Resource Type:
- Video
-
Others
In this matching game, learners are required to match the different phases of a research project.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Research
- Resource Type:
- Others
-
Video
A basic introduction to Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Can a Product be Designed to Heal Relationship?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Product Design and Social Design
- Keywords:
- Product design Design -- Social aspects
- Resource Type:
- Video
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Bao Yanli, who provided information and insights for this video. This case discusses that to celebrate the 50th anniversary of China-Spain diplomatic relations and the anniversary of its hotels in China, Gran Meliá hotels launched a campaign focused on the "Mantón de Manila", a traditional Spanish shawl with Chinese cultural origins. The campaign leveraged the heritage and craftsmanship of both countries, featuring flamenco performances, Shu embroidery, and high-end experiences at Gran Meliá hotels in China. The integrated marketing effort generated significant media coverage and social media engagement, reinforcing Gran Meliá's position as a purveyor of Spanish luxury in the Chinese market.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝包豔麗為本視頻提供信息和見解。本案例探討了為慶祝中西建交50周年及旗下酒店在華開業周年，美利亞酒店集團旗下Gran Meliá品牌推出以“Mantón de Manila”為主題的營銷活動。Mantón de Manila是一種源自中國文化的西班牙傳統披肩。該營銷活動充分利用了兩國的傳統和工藝，包括弗拉門戈表演、蜀繡在中國Gran Meliá酒店的高端體驗。整合行銷活動獲得了大量媒體報導和社交媒體參與，鞏固了Gran Meliá这一西班牙奢華品牌在中国市场的地位。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Cultural property Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Challenges in Developing the Chang’e 5 “Surface Sampling and Packing System".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar surface Lunar exploration Space flight to the moon
- Resource Type:
- Video
-
Others
In this slide, it introduces AAOCC, a way to identify bad information that helps people carrying out to filter information.
- Keywords:
- Web sites -- Evaluation Information literacy
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Chemical Reaction in Atmosphere".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Environmental Sciences
- Keywords:
- Environmental chemistry Atmospheric chemistry
- Resource Type:
- Video
-
Video
This mini-lecture focuses on basic analytical chemistry and the science behind Crime Scene Investigation (CSI). The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Chemistry
- Keywords:
- Forensic sciences Analytical chemistry Crime laboratories
- Resource Type:
- Video
-
Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "China Manned Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering
- Keywords:
- Manned space flight Exploration of outer space
- Resource Type:
- Video
-
Others
The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing
- Resource Type:
- Others
-
MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese cultural exchange and interaction with other countries in history.
Key questions of the course:
(1) How did the Silk Road emerge in history? Who was Matteo Ricci? What happened in history regarding the Chinese cultural exchange of religions, arts and sports with the West?
(2) Where is Central Asia? What was Pax Mongolica? What role did silver play in the Saga of the Silk Road?
(3) What cultural exchanges occurred between Vietnam and China? How did Vietnam contribute to the introduction of Buddhism to China through the maritime Silk Road? Which of the Vietnamese princes served as a high-ranking official in the Chinese court of the Ming dynasty?
(4) How did China confront Western colonialism as a global trend in the early 20th century? Who was Sun Yat-sen? How did he connect China with the rest of the world? How did Pan-Asianism arise and go bankrupt?
(5) What is the relationship between rituals, ghosts and alcohol in China? What are the stories behind Chinese medicinal food, correlative cosmology and tea? How many major types of Chinese cuisine are there? What sorts of food were exchanged between China and other countries in history?
- Subjects:
- Chinese Studies and Area Studies
- Keywords:
- China Manners customs Politics culture Diplomatic relations
- Resource Type:
- MOOC
-
MOOC
Owing to its rapid development in recent years, China has moved into the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing a full picture of Chinese culture. This course introduces 5 interesting aspects of traditional Chinese culture.
Key questions of the course
What was the origin of ancient Confucianism? How does ancient Confucian wisdom help us address the modern human predicament?
How does Daoism enlighten us with a butterfly and fish? What is the connection between Daoism and the equality of all living organisms?
Why does Buddhism see our present lifetime to be nothing but suffering? How do the Four Noble Truths help liberate us from suffering?
What is special about Chinese ancient warfare? Who is Sunzi? What is his book The Art of War about? What can we learn from this famous book?
- Subjects:
- Chinese Studies
- Keywords:
- China Religion Painting Chinese -- Song-Yuan dynasties Philosophy Chinese
- Resource Type:
- MOOC
-
MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing the full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese culture in transformation.
Key questions of the course:
(1) What are the Four Great Classical Chinese Novels? What are the stories about? Why are they so famous and influential in Chinese literature?
(2) What is special about the art of Chinese operas? What are the symbolic meanings behind the face make-up, gestures and costumes? How do the operas serve as a medium for transmitting knowledge in Chinese culture?
(3) Why did the private Confucian academies thrive in the Song dynasty? Why was the famous Donglin Academy suppressed by the state in the Ming dynasty? How were the private academies engaged in the state educational reforms in the late Qing dynasty?
(4) How did New Confucianism emerge as a movement in the 20th century? What were the aspirations of the New Confucians? How did they address modern challenges to the development of Chinese science, democracy and cosmology? Did they succeed in modernizing Confucianism?
(5) What were the traditional expectations of gender roles in China? How was gender politics heightened in the labour force in early New China? What light does the film Li Shuangshuang shed on the gender awareness of Chinese socialism?
- Subjects:
- Chinese Studies
- Keywords:
- China Manners customs Civilization Philosophy Chinese Chinese drama Politics culture Chinese fiction Confucianism
- Resource Type:
- MOOC
-
Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fairs Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil
- Resource Type:
- Others
-
Video
In this video, you will learn how to use make use of citation chaining to search related literature on similar topic
- Keywords:
- Research -- Methodology Google (Firm) Online bibliographic searching
- Resource Type:
- Video
-
Video
In this video, a group of students came to a professor’s office and enquired how to cite sources in their research proposal.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Bibliographical citations Scientific literature -- Evaluation Technical writing Research -- Methodology
- Resource Type:
- Video
-
Video
Clinical Neurologist, Dr Richard Li, explains the importance of human anatomy knowledge when handling acute stroke cases in the hospital setting.
- Subjects:
- Health Sciences
- Keywords:
- Human anatomy Cerebrovascular disease Cerebrovascular disease -- Treatment
- Resource Type:
- Video
-
Video
In this video, a team of students preparing for a group community health project on the topic “overuse of hands and arms”. The project is a student learning activity of Problem-based Public Health module in the MBBS curriculum offered by the School of Public Health. The team is required to deliver patient education materials and a written report on the topic they decided.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Public health -- Research Medical care -- Research Medicine -- Research Technical writing
- Resource Type:
- Video
-
Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Computer Software Challenges for Aerospace Missions".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Aeronautical and Aviation Engineering and Computing
- Keywords:
- Aeronautics -- Data processing Computer programming
- Resource Type:
- Video
-
Video
Over 20 student teams from national and international universities, including UC Berkeley, Carnegie Mellon University and the University of Michigan, presented their global health technologies at the Rice competition. In this video, it share the story of 2 team of HKUST students. SIGHT was the first team from HKUST to participate in the Rice competition and they won.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Research Technological innovations Medical records -- Data processing Pharmacy management
- Resource Type:
- Video
-
Video
In this video, the team has spent a lot of time on searching relevance journal articles, but still, could not locate the right one. That's probably because they did not search with the right keywords and are unable to connect them correctly. Did you encounter this similar situation before? Let's look at this one-minute video to brush up on your searching skills on using subject terms, Boolean operators, truncation, and more.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Keyword searching Information retrieval Database searching
- Resource Type:
- Video
-
Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Hu Dongwen, who provided information and insights for this video. The case discusses the digital marketing strategy employed by the Courtyard by Marriott Hotel in Chongli, China, to target the growing parent-child travel market. The key elements of the strategy include enriching the product line with specialized parent-child offerings, cross-border collaborations to enhance the customer experience, and leveraging digital marketing channels to increase brand awareness and traffic. This multi-pronged approach significantly improved the hotel's popularity, built a strong brand reputation, and led to a substantial customer base and revenue growth.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝胡東文為本視頻提供信息和見解。本案例探討了中國崇禮萬怡酒店為瞄準不斷增長的親子旅遊市場而採用的數字行銷策略。該戰略的關鍵要素包括通過專門的親子產品豐富產品線，跨境合作以增強客戶體驗，以及利用數位行銷管道提高品牌知名度和流量。這種多管齊下的方法顯著提高了酒店的知名度，建立了強大的品牌聲譽，並帶來了可觀的客戶群和酒店收入增長。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wei Youji, who provided information and insights for this video. This case discusses the conservation and marketing strategy for Longhu Mountain, the ancestral home of Taoism in China. Located in Jiangxi Province, Longhu Mountain is the "No. 1 Town of Taoism in China," rich in cultural, ecological, and tourism resources. The marketing strategy revolves around capitalizing on the growing trends of "great health consumption," deep integration of Chinese culture and immersive experiences, and embracing online platforms to create an "internet celebrity town" for tourists. The ultimate goal is to transform Longhu Mountain and Shangqing Town into an exemplary cultural destination that showcases Taoist history, medicine, and traditions over the next 20 years. However, challenges remain in educating the local populace and visitors about Taoist culture and etiquette.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韋佑基為本視頻提供信息和見解。本案例討論了中國道教的祖庭龍虎山的保護和行銷策略。龍虎山位於江西省，素有「中國道教第一鎮」之稱，擁有豐富的文化、生態、旅遊資源。行銷策略圍繞緊抓“健康消費”主流趨勢，深度融合中華文化與沉浸式體驗，擁抱線上平臺，打造遊客“網紅小鎮”。最終目標是在未來20年內將龍虎山和上清鎮轉變為一個展示道教歷史、醫學和傳統的典範文化目的地，儘管在教育當地民眾和遊客瞭解道教文化和禮儀方面仍然存在挑戰。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Spiritual tourism Heritage tourism Tourism -- Marketing
- Resource Type:
- Others
-
Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
-
Video
In this video, a team of students have been collecting the various type of information that needed for the exhibition. One of them suggested to show some videos during the exhibition to the public and you found the TV programmes about the cinema development of Hong Kong that was broadcasted in television channels found are extremely useful for the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Intellectual property YouTube (Electronic resource) Humanities -- Research Copyright
- Resource Type:
- Video
-
Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Feng Jingjing who provided information and insights for this video. This case discusses the marketing strategy employed by Crowne Plaza Hefei facing increased competition and declining corporate budgets for end-of-year annual meetings. The hotel developed a unique "Masquerade Party" themed event, which included customized elements like formal attire, photo opportunities, and themed package options. By providing an immersive and interactive experience, the hotel generated substantial interest and bookings from companies looking to host their annual meetings. The success of this themed event highlights the value of understanding customer needs, creating a distinctive experience, and leveraging special occasions to drive hotel bookings and revenue during challenging economic times.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鳳晶晶為本視頻提供信息和見解。本案例討論了合肥皇冠假日酒店在年終年會面臨競爭加劇和公司預算下降的情況下採用的行銷策略。酒店開發了獨特的“化裝舞會”主題活動，其中包括正裝、拍照機會和主題套餐選項等定製元素。通過提供身臨其境的互動體驗，該酒店能夠引起希望舉辦年會的公司的巨大興趣和預訂。這一主題活動的成功凸顯了了解客戶需求、創造獨特體驗以及利用特殊場合在充滿挑戰的經濟時期推動酒店預訂和收入的價值。
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Weddings Hospitality industry -- Marketing Special events -- Management
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zheng Hong, who provided information and insights for this video. This case discusses how the Import Commodity City in Qingtian County, Zhejiang Province, China, has leveraged the concept of cultural capital to enhance the tourism experience and boost local economic development. After establishing a vibrant import goods market, the local government and travel agencies have curated immersive travel packages that combine shopping, educational experiences, and authentic Western-style dining. This strategy has effectively increased the length of tourist stay, driven up sales for merchants, and opened up new segmented travel markets, such as employee retreats and parent-child excursions. The case highlights the importance of integrating cultural education, culinary experiences, and strategic partnerships to create a holistic and compelling tourism offering that capitalizes on the growing demand for unique, experiential travel.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝鄭鴻為本視頻提供信息和見解。本案例討論了中國浙江省青田縣的進口商品城如何利用文化資本的概念來提升旅遊體驗並促進當地經濟發展。在建立了充滿活力的進口商品市場后，當地政府和旅行社策劃了沉浸式旅行套餐，將購物、教育體驗和正宗的西餐相結合。這一策略有效增加了遊客的停留時間，帶動了商家的銷售，並開闢了新的細分旅遊市場，如員工務虛會、親子短途旅行等。該案例凸顯了整合文化教育、美食體驗和戰略合作夥伴關係的重要性，以創造一個全面且引人入勝的旅遊產品，應對獨特體驗式旅行日益增長的需求。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Wine tourism Food tourism Tourism -- Marketing
- Resource Type:
- Others
-
Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Jun, who provided information and insights for this video. This case discusses the importance of managing customer expectations and experiences in the hotel industry, particularly during the COVID-19 pandemic. It highlights business travelers' increased demand for disinfection and epidemic prevention measures and how a hotel's ability to exceed these expectations can lead to customer loyalty and repeat stays. The case provides a personal account of a customer's experience with a hotel that promptly and efficiently provided additional disinfectant wipes, exceeding the customer's expectations. The case also underscores the need for continuous innovation, the importance of empowering frontline staff to meet customer needs, and the significance of improving the overall customer consumption habits and the hotel's soft environment.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張軍為本視頻提供信息和見解。本案例討論了管理酒店業客戶期望和體驗的重要性，尤其是在COVID-19大流行期間。它強調了商務旅客對消毒和防疫措施的需求增加，以及酒店超越這些期望的能力如何導致客戶忠誠度和重複住宿。該案例提供了客戶在酒店體驗的個人帳戶，該酒店及時有效地提供了額外的消毒濕巾，超出了客戶的期望。該案例也凸顯了持續創新的必要性，授權一線員工滿足客戶需求的重要性，以及改善客戶整體消費習慣和酒店軟環境的重要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Customer services Hospitality industry -- Marketing Customer relations -- Management
- Resource Type:
- Others
-
Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
-
Video
This mini-lecture gives an overview on how scientists have applied biotechnology techniques to develop medical treatment and food production through the manipulation of DNA. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Biology
- Keywords:
- Biotechnology Genetic engineering DNA
- Resource Type:
- Video
-
Others
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing
- Resource Type:
- Others
-
Others
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Ski resorts -- Marketing
- Resource Type:
- Others
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MOOC
This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.
- Subjects:
- Accounting and Finance
- Keywords:
- Accounting -- Data processing Finance -- Data processing
- Resource Type:
- MOOC
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Video
The textile and fashion industry is in troubled times. Hong Kong is no exception. Our traditional market, the US, while difficult since 2018, has been dire in the covid pandemic. The industry is in the mist of disruptive changes brought by technological revolutions, in particular digitalization, and the retreat of globalism. But troubles always come with opportunities. Dr Henry Tan will give an overview on the outlook of the industry and his view on where opportunities are knocking.
Event date: 25/02/2021
Speaker: Dr Henry Tan (CEO, Luen Thai Group Ltd)
Hosted by: Institute of Textiles and Clothing
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- China -- Hong Kong Clothing trade -- Technological innovations
- Resource Type:
- Video
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Others
This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Zhang Liang, who provided information and insights for this video. This case discusses a marketing strategy for a hotel lobby coffee bar in China, where the rapid growth of the coffee consumption market presents an opportunity. The key aspects of the plan include: 1) Providing free coffee to hotel guests to enhance their satisfaction and loyalty; 2) Leveraging social media platforms and partnerships with major online ordering platforms like Ele.me and Meituan to increase event exposure and attract more customers; and 3) Using the high-frequency traffic of the online platforms to drive low-frequency hotel bookings and visits to the coffee bar. The outcomes of this approach include improved customer satisfaction and loyalty, increased brand awareness, and successful integration of online and offline marketing tactics to achieve the desired goals.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝張梁為本視頻提供信息和見解。本案例討論了中國一家酒店大堂咖啡吧的行銷策略，中國咖啡消費市場的快速增長為其帶來了機遇。該策略的關鍵方面包括：1）為酒店客人提供免費咖啡，以提高他們的滿意度和忠誠度；2）利用社交媒體平臺以及與餓了麼、美團等主要在線訂購平臺的合作，增加活動曝光率，吸引更多客戶；3）利用在線平臺的高頻流量，推動低頻酒店預訂和咖啡吧訪問。這種方法的結果包括提高客戶滿意度和忠誠度，提高品牌知名度，以及成功整合線上和線下行銷策略以實現預期目標。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Beverages -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others