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Hong Kong Polytechnic University
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Video
Curious about integrating Generative AI (GenAI) into your teaching methodologies? Embark on a journey with EDC and ITS in a comprehensive workshop introducing the innovative GenAI platform. This session will guide you through the platform's operations, explaining its usage policies. During the workshop, we'll briefly discuss the need for redesigning our assessment strategies in sync with this advanced tool to optimise learning outcomes effectively. Even more importantly, we will discuss data security and privacy concerns surrounding GenAI usage. This workshop offers an unrivalled opportunity to expand your understanding and proficiency in using AI in an educational context. If you're prepared to explore the cutting edge of education technology, then this is the ideal workshop for you.
Event Date: 20/9/2023
Facilitator(s): Chan, Dick (EDC), Mark, Kai Pan (EDC), Tam, Barbara (EDC), Leung, Rian (ITS)
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Video
Come hear three very different examples of assessment design that fully expect students to consult GenAI. They aim to deepen learning experiences by requiring students to produce multimodal submissions, revisit particular key points discussed in class, and demonstrate their understanding via hands-on quizzes and lab notebooks. When the assessment focus changes, the assessment criteria may change accordingly, and this will be included in the workshop.
Event Date: 30/8/2023
Facilitator: Chen, Julia (EDC)
Speaker(s): Chu, Rodney (APSS), Chan, Dick (EDC), Cheung, Gary (ABCT), Robbins, Jane (ELC)
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Video
Re-designing assessments within the context of generative AI is one of the most urgent challenges for universities. Might assessment re-design represent opportunities to build on key principles underpinning ‘good assessment’? Dependent on the disciplinary context, these might include iterative sequences of rich tasks; the development of student evaluative expertise; and linkages to real-world outcomes.
Effective assessment sequences are sometimes time-consuming. By reducing assessment overload, we can create much-needed space for new possibilities: increased authentic assessment; assessments that involve critical engagement with generative AI outputs; an enhanced role for digital and interactive oral assessment; teacher and student co-learning in partnerships for assessment re-design; and assessing process as well as product. The thorny issues of academic integrity and ethical use of generative AI also merit attention but should not distract from a primary focus on the development of student learning.
Generative AI raises exciting possibilities, yet there are few clear answers. In this workshop, complementary and alternative views, including those from different disciplinary perspectives will be welcomed.
Event Date: 22/8/2023
Speaker: Carless, David (Professor at the Faculty of Education, HKU)
Facilitator(s): Chen, Julia (EDC), Chon, Leo (EDC)
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Video
The rapid development and widening availability of generative AI tools to create and refine content presents a huge opportunity to re-assess some of the key foundational assumptions and practices behind the ways that our courses are designed and delivered.
In this seminar, Dr Bates will share his views on educators’ obligations to engage with these issues, educate students (and ourselves) on the affordances and limitations of new and emerging AI tools, iteratively experiment in a space that is rapidly changing, and share the successes (and failures) of UBC colleagues.
Dr Bates will also present some practical advice for different ways in which generative AI tools may be incorporated into teaching activities and assessments and outline ways in which UBC is gearing up to support instructors in these efforts.
Event Date: 9/8/2023
Presenter: Bates, Simon (Vice-Provost and Associate Vice-President, Teaching and Learning, Pro Tem, Professor of Teaching, Department of Physics and Astronomy, The University of British Columbia (UBC), Canada),
Facilitator(s): Lo, Dawn (EDC), Chon, Leo (EDC)
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others