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Results for: Creator / Instructor Kung, Sze Ching Iris Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

Subjects:

Hotel, Travel and Tourism

Keywords:

Live streaming Tourism -- Marketing Hospitality industry -- Marketing

Resource Type:

Others

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