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MOOC
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MOOC
Gain the key skills to master one of digital marketing's most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy. In this course, you will learn about: (1) The fundamentals of SEO (2) How to reach your target market (3) How to optimise your social media strategy (4) Content development and copywriting
- Course related:
- ITC2013M Fashion Marketing
- Subjects:
- Marketing and Fashion retailing and merchandising
- Keywords:
- Internet marketing Marketing Web search engines
- Resource Type:
- MOOC
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MOOC
In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.
- Course related:
- MM2B05 Introduction to Marketing and HTM2324 Marketing in Hospitality Tourism and Events in Digital Age
- Subjects:
- Marketing
- Keywords:
- Marketing Internet marketing
- Resource Type:
- MOOC
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MOOC
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.
- Subjects:
- Marketing and Statistics and Research Methods
- Keywords:
- Quantitative research Marketing research
- Resource Type:
- MOOC