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This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this learning activity you'll review how to write effective goal statements.
- Subjects:
- Management
- Keywords:
- Employee motivation Corporate culture
- Resource Type:
- Others
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Others
The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.
- Subjects:
- English Language
- Keywords:
- Commercial correspondence Business writing Letter writing
- Resource Type:
- Others
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Others
Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Others
Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
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Others
Learners follow step-by-step instructions for creating a current-state map to identify how materials and information flow.
- Keywords:
- Manufacturing processes Production management Process control
- Resource Type:
- Others
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Others
Learners read definitions of discrete, continuous, attribute and variable data and view examples of checklist, location and item check sheets.
- Subjects:
- Management
- Keywords:
- Industrial management
- Resource Type:
- Others
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Others
In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.
- Subjects:
- Economics
- Keywords:
- Supply dem
- Resource Type:
- Others
-
Others
Diversifly's Unconscious Gender Bias Training.
In this virtual role-play you will learn by experiencing bias as a female character in a typical workplace scene about to unfold around you.
We have developed the world's first mobile corporate learning platform for diversity & inclusion (D&I) in virtual reality…and we support flexible working, so entire workforces can learn anywhere at anytime with just a smartphone and mobile VR goggles to hand (contact us to ship you some!).
- Course related:
- MM5021 Business Ethics
- Subjects:
- Management
- Keywords:
- Sex discrimination in employment Sex discrimination against women
- Resource Type:
- Others
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Others
We provide advice and resources to enable you to develop and/or extend your statistical computing skills, helping you to independently use common statistical packages (R, Stata, SAS, SPSS) for the analysis of research data.
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
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Others
Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.
- Keywords:
- Telephone etiquette Telephone in business
- Resource Type:
- Others
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Others
Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.
- Subjects:
- Management
- Keywords:
- Process control Industrial management
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
The learner will explore the techniques used to identify cause-and-effect relationships of a particular problem.
- Subjects:
- Management
- Keywords:
- Root cause analysis Problem solving
- Resource Type:
- Others
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Others
Students read about the Federal Reserve System's structure and goals and the tools it uses to control the flow of money and credit in the economy. At the end of this activity, learners are asked to write how they would solve specific economic problems if they served on the Fed's Board of Governors.
- Subjects:
- Economics and Finance
- Keywords:
- Money supply Fiscal policy Macroeconomics
- Resource Type:
- Others
-
Others
Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.
- Subjects:
- Computing
- Keywords:
- Coding theory Computer programming
- Resource Type:
- Others
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Others
Students read how profits can be doubled with the elimination of only a fraction of the "waste" in a company's operation.
- Subjects:
- Management
- Keywords:
- Workflow -- Management Process control Production management
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
Learners consider a variety of business etiquette situations and determine if the response given is appropriate or inappropriate.
- Keywords:
- Interpersonal relations Business etiquette
- Resource Type:
- Others
-
Others
The learner will examine strategies for evaluating new ideas and accepting change that will enhance teamwork
- Subjects:
- Management
- Keywords:
- Teams in the workplace
- Resource Type:
- Others
-
Others
The learner will identify individual roles that help teams accomplish goals.
- Subjects:
- Management
- Keywords:
- Teams in the workplace
- Resource Type:
- Others
-
Others
Learners read descriptions of the following training and certification levels for organizations using a lean approach to quality: "green belt," "black belt," "master black belt," and "champion."
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
-
Others
Students examine examples for calculation yield, throughput yield, rolled throughput yield, and payback, each of which is used to analyze process performance in a Six Sigma project.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
-
Others
Learners read how low defect levels can cut production costs. Six Sigma success means reduced inspection expenses, less rework, and fewer customer complaints.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
-
Others
Get to know the six sigma belt level rankings so you can build skills that will help your company function more smoothly and advance your career.
- Subjects:
- Management
- Keywords:
- Total quality management Organizational effectiveness Six sigma (Quality control stard)
- Resource Type:
- Others
-
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Others
In this interactive object, learners examine the five problem-solving steps of Define, Measure, Analyze, Improve, and Control. Some of the most common measures and tools are listed for each step.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
-
Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
-
Others
Our Salary Survey is based on the analysis of permanent, interim and contract placements made across each of our geographies and recruitment disciplines during 2018, and our predictions for the year ahead.
- Subjects:
- Management
- Keywords:
- China Southeast Asia Wages
- Resource Type:
- Others
-
Others
In this interactive object, learners apply their knowledge of the Association of Records Managers and Administrators (ARMA) filing rules by organizing and filing records alphabetically, numerically, and by subject.
- Subjects:
- Management
- Keywords:
- Filing systems Records -- Management
- Resource Type:
- Others
-
Others
In this screencast, learners read an explanation of the file rules and indexing that have been developed by the Association of Records Managers and Administrators.
- Subjects:
- Management
- Keywords:
- Filing systems Records -- Management
- Resource Type:
- Others
-
Others
Learners examine a bank statement and a reconciliation form and study how to balance a checking account.
- Subjects:
- Accounting
- Keywords:
- Financial statements Accounting
- Resource Type:
- Others
-
Others
In this learning activity you'll be introduced to the cause and effect diagram.
- Subjects:
- Management
- Keywords:
- Root cause analysis Problem solving
- Resource Type:
- Others
-
Others
Learners answer 24 multiple-choice questions regarding quality assurance. Immediate feedback is provided.
- Subjects:
- Management
- Keywords:
- Quality assurance Quality control
- Resource Type:
- Others
-
Others
In this interactive object, learners read about the differences between push and pull manufacturing systems. A brief quiz completes the activity.
- Subjects:
- Management
- Keywords:
- Production management
- Resource Type:
- Others
-
Others
You'll understand how to use a run chart to describe a manufacturing problem.
- Subjects:
- Management
- Keywords:
- Process control Problem solving Production management
- Resource Type:
- Others
-
Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
Continuous improvement programs are sprouting up all over as organizations strive to better themselves and gain an edge. The topic list is long and varied, and sometimes it seems as though a program a month is needed just to keep up. Unfortunately, failed programs far outnumber successes, and improvement rates remain distressingly low. Why? Because most companies have failed to grasp a basic truth. Continuous improvement requires a commitment to learning. How, after all, can an organization improve without first learning something new? Solving a problem, introducing a product, and reengineering a process all require seeing the world in a new light and acting accordingly. In the absence of learning, companies—and individuals—simply repeat old practices. Change remains cosmetic, and improvements are either fortuitous or short-lived.
- Course related:
- MM4311 Strategic Management
- Subjects:
- Management
- Keywords:
- Organizational learning
- Resource Type:
- Others
-
Others
Observe disorganization in an office setting and choose solutions to the problems as if playing the board game "Clue."
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
-
Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
-
Others
Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
-
Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
-
Others
Learners read about the characteristics of a lean/six sigma culture.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard) Corporate culture
- Resource Type:
- Others
-
Others
The learner will understand the meaning of terms and acronyms commonly used in a lean production system.
- Subjects:
- Management
- Keywords:
- Production control Production management
- Resource Type:
- Others
-
Others
Learners look through a telescope to see what a company chooses to focus on when making decisions about productivity, reducing waste, retraining, solving problems, and motivating employees.
- Subjects:
- Management
- Keywords:
- Organizational effectiveness Organizational change Production management Corporate culture
- Resource Type:
- Others
-
Others
The learner will become familiar with eight principles of collaborative leadership to build a team where members find satisfaction and reward in their job.
- Subjects:
- Management
- Keywords:
- Leadership Organizational learning
- Resource Type:
- Others
-
Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
-
Others
In this animated object, users view how a kanban signals production to start.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control
- Resource Type:
- Others
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Others
Learners read how kanban is used in production control.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control
- Resource Type:
- Others
-
Others
Learners read a brief description of Kaizen and how it helps to eliminate waste in a process.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
-
Others
Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence Big data
- Resource Type:
- Others
-
Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
-
Others
Since Investopedia was launched in 1999, we’ve made it our mission to simplify complex financial information and decisions for our readers, giving them the confidence to manage every aspect of their financial life. Our millions of users come to us from all over the world and from all walks of life. Some are learning about money and investing for the first time, while others are experienced investors, business owners, professionals, financial advisors, and executives looking to improve their knowledge and skills. No matter who they are, we are here to help.
- Subjects:
- Finance
- Keywords:
- Investments Finance
- Resource Type:
- Others
-
Others
Present value (PV) is the current value of a future sum of money or stream of cash flows given a specified rate of return. Future cash flows are discounted at the discount rate, and the higher the discount rate, the lower the present value of the future cash flows. Determining the appropriate discount rate is the key to properly valuing future cash flows, whether they be earnings or debt obligations. In this page, you will learn about: (1) Present value states that an amount of money today is worth more than the same amount in the future. (2) In other words, present value shows that money received in the future is not worth as much as an equal amount received today. (3) Unspent money today could lose value in the future by an implied annual rate due to inflation or the rate of return if the money was invested. (4) Calculating present value involves assuming that a rate of return could be earned on the funds over the period.
- Course related:
- AAE4007 Aircraft Leasing and Finance
- Subjects:
- Finance and Accounting
- Keywords:
- Business mathematics Present value analysis
- Resource Type:
- Others
-
Others
In this interactive object, learners read an overview of records management and then classify records as "vital," "important," "useful," or "nonessential" in a drag-and-drop exercise.
- Subjects:
- Management
- Keywords:
- Records -- Management
- Resource Type:
- Others
-
Others
In this learning activity you'll calculate exchange rates to determine the impact of prices of exports and imports.
- Subjects:
- Economics and Finance
- Keywords:
- Foreign exchange rates International trade
- Resource Type:
- Others
-
Others
Students read about the different kinds of economic interest groups including business and trade associations, labor unions, agricultural organizations, and professional associations.
- Subjects:
- Economics
- Keywords:
- Pressure groups
- Resource Type:
- Others
-
Others
In this learning activity you'll describe inflation, its causes, and the negative consequences of it.
- Subjects:
- Economics
- Keywords:
- Inflation (Finance)
- Resource Type:
- Others
-
Others
Learners write an account of a workplace incident and evaluate statements for objectivity.
- Subjects:
- Management
- Keywords:
- Industrial accidents
- Resource Type:
- Others
-
Others
ISO 14001 sets out the criteria for an environmental management system and can be certified to. It maps out a framework that a company or organization can follow to set up an effective environmental management system. Designed for any type of organization, regardless of its activity or sector, it can provide assurance to company management and employees as well as external stakeholders that environmental impact is being measured and improved.
- Course related:
- CSE40467 Environmental Management System
- Subjects:
- Management
- Keywords:
- ISO 14000 Series Stards Environmental protection -- Stards Production management--Environmental aspects
- Resource Type:
- Others
-
Others
IBUS 330 is a three-credit, upper-division core course for the BSBA degree and a prerequisite for all advanced International Business courses. In addition to providing an introduction to the field it also includes a major emphasis on culture. As a part of a multi-year process of continual development and improvement, the current course redesign of the writing component specifically addresses a major problem and criticism of online courses; namely the lack of any significant writing component in the curriculum. The continual development of writing and several enhancements to address the other major problems/criticisms of online mega courses is addressed in this report.
- Subjects:
- Management and English language
- Keywords:
- Business education
- Resource Type:
- Others
-
-
Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
-
Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
-
Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Others
Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
-
Others
All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course
- Course related:
- COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
- Subjects:
- Computing
- Keywords:
- Web sites -- Design Web site development
- Resource Type:
- Others
-
Others
The learner reads an explanation of all of the elements that comprise a future-state map. A map is shown.
- Keywords:
- Process control Manufacturing processes Production management
- Resource Type:
- Others
-
Others
A free marketing simulation game designed for use by lecturers and instructors, to help their students to understand various marketing concepts. Instruction video and PowerPoint slides are included. The game can accommodate up to 10 teams to play at the one time, and up to 8 rounds. The simulation game is built in Excel, requires no special software to run and does not include any macros.
- Subjects:
- Marketing
- Keywords:
- Marketing -- Simulation methods Management games
- Resource Type:
- Others
-
Others
This objects reviews the Five "S" manufacturing system and helps learners to remember the process.
- Keywords:
- Industrial efficiency
- Resource Type:
- Others
-
Others
This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
-
Others
Learners follow the FMEA process to predict potential failures and to prevent them. This activity uses the example of getting to work to help participants comprehend the concepts and to apply them to their own work processes.
- Subjects:
- Management
- Keywords:
- Six sigma (Quality control stard) Corporate culture Production management -- Quality control Process control
- Resource Type:
- Others
-
Others
Download, graph, and track 672,000 US and international time series on economic data from 89 sources.
- Subjects:
- Economics and Finance
- Keywords:
- Economics -- Databases Economic history -- Statistics -- Databases
- Resource Type:
- Others
-
Others
Learners review office processes to find ways to save time.
- Subjects:
- Management
- Keywords:
- Work environment Organizational behavior Office management
- Resource Type:
- Others
-
Others
Resources for those looking to understand economics. Essays, e-books, blog posts and latest developments on the UK and global economy.
- Course related:
- HTM3208 Tourism Economics
- Subjects:
- Economics
- Keywords:
- Economics
- Resource Type:
- Others
-
Others
Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
-
Others
Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.
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Others
In this learning activity you'll plot GDP data on a graph and determine a phase of the business cycle.
- Subjects:
- Economics
- Keywords:
- Gross domestic product Business cycles
- Resource Type:
- Others
-
Others
In a series of three interactive exercises, learners explore the relationship between process cycle time and defect detection, and between process cyle time and smaller batch sizes. The techniques of lean/JIT are applied to achieve the continuous improvement (kaizen) goal of reducing inventory by pursuing one-piece flow.
- Subjects:
- Management
- Keywords:
- Production planning Production control
- Resource Type:
- Others
-
Others
In this interactive object, learners identify the feelings and values that motivate them and others to take responsibility for improving ethics in the workplace.
- Subjects:
- Business Ethics
- Keywords:
- Ethics Business ethics Professional ethics
- Resource Type:
- Others
-
Others
Learners read about the benefits of grouping machines together for an efficient flow of the product.
- Subjects:
- Management
- Keywords:
- Production planning Manufacturing cells
- Resource Type:
- Others
-
Others
Causal Inference for The Brave and True
- Course related:
- MM501 Research Methods
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods
- Resource Type:
- Others
-
Others
Students read about cash flow problems and review suggestions for dealing with them.
- Subjects:
- Accounting
- Keywords:
- Cash flow
- Resource Type:
- Others
-
Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
-
Others
In this interactive lesson, learners read the rules for filing business records and then test their knowledge in a series of exercises. Immediate feedback is provided
- Subjects:
- Management
- Keywords:
- Records -- Management Filing systems
- Resource Type:
- Others
-
Others
Students read about the use of business cards in various countries and the customs that Americans should follow when presenting a card in those parts of the world.
- Keywords:
- Business cards Business etiquette
- Resource Type:
- Others
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Others
Learners will examine the four steps to listen actively to improve relationships.
- Subjects:
- Management
- Keywords:
- Interpersonal relations Interpersonal communication Industrial management
- Resource Type:
- Others
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Others
This sequence is ideal for students or early data science professionals who want to strengthen their knowledge of fundamental probability and statistics concepts. Mastery of Mathematical Fundamentals is a prerequisite.
- Course related:
- AMA1110 Basic Mathematics I – Calculus and Probability & Statistics
- Subjects:
- Finance and Mathematics and Statistics
- Keywords:
- Probabilities Mathematical statistics Business mathematics
- Resource Type:
- Others
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Others
In this learning activity you'll define and explain the broad steps in achieving quality in an organization.
- Subjects:
- Management
- Keywords:
- Quality control Quality assurance Industrial management
- Resource Type:
- Others
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Others
BIS statistics, compiled in cooperation with central banks and other national authorities, are designed to inform analysis of financial stability, international monetary spillovers and global liquidity.
- Subjects:
- Finance
- Keywords:
- International finance -- Statistics Banks banking International -- Statistical methods
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Others
Agent based modeling focuses on the individual active components of a system. This is in contrast to both the more abstract system dynamics approach, and the process-focused discrete event method. With agent based modeling, active entities, known as agents, must be identified and their behavior defined. They may be people, households, vehicles, equipment, products, or companies, whatever is relevant to the system. Connections between them are established, environmental variables set, and simulations run. The global dynamics of the system then emerge from the interactions of the many individual behaviors. AnyLogic combines professional discrete event, system dynamics, and agent based modeling in one platform for efficient, no compromise results. In our white paper, Multimethod Simulation Modeling for Business Applications, we investigate these three main simulation modeling approaches and construct a multimethod model example to illustrate the advantages of multimethod simulation modeling. Read the white paper and see why hybrid models are always a better choice!
- Course related:
- CE631 Simulation and IT Applications in Construction
- Subjects:
- Business Information Technology and Computing
- Keywords:
- Computer simulation Multiagent systems System analysis -- Data processing
- Resource Type:
- Others