Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xi Bei-I Love Oat | GreatCase100

This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Valentine's Day Restaurants -- Marketing
Resource Type:: Others

Others

Writing Effective Goals for Employee Motivation

In this learning activity you'll review how to write effective goal statements.

Subjects:: Management
Keywords:: Employee motivation Corporate culture
Resource Type:: Others

Others

Writing Effective Business Emails

The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.

Subjects:: English Language
Keywords:: Commercial correspondence Business writing Letter writing
Resource Type:: Others

Others

What is Sigma? Why Six?

Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.

Subjects:: Management
Keywords:: Production management -- Quality control Process control Six sigma (Quality control stard)
Resource Type:: Others

Others

Waste in the Office

Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.

Subjects:: Management
Keywords:: Work environment Organizational behavior Office management
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

Value Streams

Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.

Keywords:: Process control Manufacturing processes Production management
Resource Type:: Others

Others

Value Stream Mapping: Drawing a Current-State Map

Learners follow step-by-step instructions for creating a current-state map to identify how materials and information flow.

Keywords:: Manufacturing processes Production management Process control
Resource Type:: Others

Others

Using Check Sheets

Learners read definitions of discrete, continuous, attribute and variable data and view examples of checklist, location and item check sheets.

Subjects:: Management
Keywords:: Industrial management
Resource Type:: Others

Others

Understanding The Interrelationship of Supply and Demand

In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.

Subjects:: Economics
Keywords:: Supply dem
Resource Type:: Others

Others

Unconscious Bias Lite

Diversifly's Unconscious Gender Bias Training.
In this virtual role-play you will learn by experiencing bias as a female character in a typical workplace scene about to unfold around you.
We have developed the world's first mobile corporate learning platform for diversity & inclusion (D&I) in virtual reality…and we support flexible working, so entire workforces can learn anywhere at anytime with just a smartphone and mobile VR goggles to hand (contact us to ship you some!).

Course related:: MM5021 Business Ethics
Subjects:: Management
Keywords:: Sex discrimination in employment Sex discrimination against women
Resource Type:: Others

Others

UCLA Statistical Consulting

We provide advice and resources to enable you to develop and/or extend your statistical computing skills, helping you to independently use common statistical packages (R, Stata, SAS, SPSS) for the analysis of research data.

Subjects:: Statistics and Research Methods
Keywords:: Stata R (Computer program language) Mathematical statistics -- Data processing SPSS (Computer file) SAS (Computer file) Statistics -- Data processing
Resource Type:: Others

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing China -- Hangzhou
Resource Type:: Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
Resource Type:: Others

Others

The Red Tag System Used in the 5S Process

Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.

Subjects:: Management
Keywords:: Work environment Organizational behavior Office management
Resource Type:: Others

Others

The Professional's Guide to Telephone Etiquette

Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.

Keywords:: Telephone etiquette Telephone in business
Resource Type:: Others

Others

The Plan-Do-Check-Act Cycle

Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.

Subjects:: Management
Keywords:: Process control Industrial management
Resource Type:: Others

Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Museums -- Marketing Gu gong bo wu yuan (China)
Resource Type:: Others

Others

The Five Whys

The learner will explore the techniques used to identify cause-and-effect relationships of a particular problem.

Subjects:: Management
Keywords:: Root cause analysis Problem solving
Resource Type:: Others

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

Xi Bei-I Love Oat | GreatCase100

Writing Effective Goals for Employee Motivation

Writing Effective Business Emails

What is Sigma? Why Six?

Waste in the Office

Wanda Realm Jinhua Wester Restaurant | GreatCase100

Value Streams

Value Stream Mapping: Drawing a Current-State Map

Using Check Sheets

Understanding The Interrelationship of Supply and Demand

Unconscious Bias Lite

UCLA Statistical Consulting

Tonglu Tourism Destination Marketing | GreatCase100

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

The Red Tag System Used in the 5S Process

The Professional's Guide to Telephone Etiquette

The Plan-Do-Check-Act Cycle

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

The Five Whys

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