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  • Video 
    Klook Marketing Case Study | GreatCase100

    Klook Marketing Case Study | GreatCase100

    This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Travel -- Computer network resources Tourism -- Marketing Marketing
    Resource Type:
    Video
     
  • Video 
    ETF Basics

    ETF Basics

    The video introduces the basic principle of ETF

    Course related:
    HTM3222 Financial Management in Hospitality, Tourism and Events
    Subjects:
    Finance
    Keywords:
    Exchange traded funds
    Resource Type:
    Video
     
  • Video 
    Game Theory with Ben Polak

    Game Theory with Ben Polak

    This course is an introduction to game theory and strategic thinking. Ideas such as dominance, backward induction, Nash equilibrium, evolutionary stability, commitment, credibility, asymmetric information, adverse selection, and signaling are discussed and applied to games played in class and to examples drawn from economics, politics, the movies, and elsewhere.

    Subjects:
    Mathematics and Statistics and Economics
    Keywords:
    Game theory
    Resource Type:
    Video
     
  • Video 
    A First Look into AI+ Investment

    A First Look into AI+ Investment

    An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Finance
    Keywords:
    Artificial intelligence -- Forecasting Investments
    Resource Type:
    Video
     
  • Video 
    Fundamentals of Modern Marketing

    Fundamentals of Modern Marketing

    An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Marketing
    Keywords:
    Marketing
    Resource Type:
    Video
     
  • Video 
    Business Strategy

    Business Strategy

    This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.

    Subjects:
    Management
    Keywords:
    Strategic planning
    Resource Type:
    Video
     
  • Video 
    Business Development

    Business Development

    This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.

    Subjects:
    Management
    Keywords:
    Business planning Industrial management
    Resource Type:
    Video
     
  • Video 
    The Production Possibility Model (Screencast)

    The Production Possibility Model (Screencast)

    In this learning activity you'll construct a production possibility model.

    Subjects:
    Economics
    Keywords:
    Production (Economics) Production possibility curve
    Resource Type:
    Video
     
  • Video 
    The New Open-Source Economics

    The New Open-Source Economics

    Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.

    Subjects:
    Economics
    Keywords:
    Online social networks Information technology -- Economic aspects Technological innovations -- Social aspects
    Resource Type:
    Video
     
  • Video 
    The Hidden Force in Global Economics: Sending Money Home

    The Hidden Force in Global Economics: Sending Money Home

    In 2013, international migrants sent $413 billion home to families and friends — three times more than the total of global foreign aid (about $135 billion). This money, known as remittances, makes a significant difference in the lives of those receiving it and plays a major role in the economies of many countries. Economist Dilip Ratha describes the promise of these “dollars wrapped with love” and analyzes how they are stifled by practical and regulatory obstacles.

    Subjects:
    Economics
    Keywords:
    Emigrant remittances
    Resource Type:
    Video
     
  • Video 
    The intricate economics of terrorism

    The intricate economics of terrorism

    Loretta Napoleoni details her rare opportunity to talk to the secretive Italian Red Brigades -- an experience that sparked a lifelong interest in terrorism. She gives a behind-the-scenes look at its complex economics, revealing a surprising connection between money laundering and the US Patriot Act.

    Subjects:
    Criminology and Economics
    Keywords:
    Money laundering Terrorism -- Economic aspects
    Resource Type:
    Video
     
  • Video 
    What Physics Taught Me about Marketing

    What Physics Taught Me about Marketing

    Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

    Subjects:
    Marketing and Physics
    Keywords:
    Bring Physics
    Resource Type:
    Video
     
  • Video 
    A Healthy Economy Should Be Designed To Thrive, Not Grow

    A Healthy Economy Should Be Designed To Thrive, Not Grow

    What would a sustainable, universally beneficial economy look like? "Like a doughnut," says Oxford economist Kate Raworth. In a stellar, eye-opening talk, she explains how we can move countries out of the hole -- where people are falling short on life's essentials -- and create regenerative, distributive economies that work within the planet's ecological limits.

    Subjects:
    Economics
    Keywords:
    Economic development Sustainable development
    Resource Type:
    Video
     
  • Video 
    10 steps to boost your financial health -- that you can do in a day

    10 steps to boost your financial health -- that you can do in a day

    You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.

    Subjects:
    Finance
    Keywords:
    Finance Personal
    Resource Type:
    Video
     
  • Video 
    Distinguishing Leadership and Management Activities (Screencast)

    Distinguishing Leadership and Management Activities (Screencast)

    In this screencast, students read about the key differences between management and leadership activities. They will review typical supervisory activities as either management or leadership.

    Subjects:
    Management
    Keywords:
    Industrial management Leadership
    Resource Type:
    Video
     
  • Video 
    A Model for Initiating Conflict Resolution (Screencast)

    A Model for Initiating Conflict Resolution (Screencast)

    In this screencast you'll identify and write assertive "I" statements that focus on BCF (behavior, consequences, and feelings).

    Subjects:
    Management
    Keywords:
    Conflict management
    Resource Type:
    Video
     
  • Video 
    Beethoven The Businessman

    Beethoven The Businessman

    The revolution that made music more marketable, more personal and easier to pirate began ... at the dawn of the 19th century. José Bowen outlines how new printing technology and an improved piano gave rise to the first music industry.

    Keywords:
    Music trade -- Technological innovations
    Resource Type:
    Video
     
  • Video 
    Reigniting Creativity in Business

    Reigniting Creativity in Business

    Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

    Keywords:
    Creative ability in business
    Resource Type:
    Video
     
  • Video 
    How Data Will Transform Business

    How Data Will Transform Business

    What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.

    Subjects:
    Business Information Technology
    Keywords:
    Business enterprises -- Technological innovations Business -- Data processing
    Resource Type:
    Video
     
  • Video 
    My Wish: To Launch A New Era of Openness in Business

    My Wish: To Launch A New Era of Openness in Business

    Anonymous companies protect corrupt individuals – from notorious drug cartel leaders to nefarious arms dealers – behind a shroud of mystery that makes it almost impossible to find and hold them responsible. But anti-corruption activist Charmian Gooch hopes to change all that. At TED2014, she shares her brave TED Prize wish: to know who owns and controls companies, to change the law, and to launch a new era of openness in business.

    Subjects:
    Business Ethics
    Keywords:
    Business ethics Corruption
    Resource Type:
    Video