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  • MOOC 
    Staying F.O.C.U.S.E.D. in a complicated world (Business Discipline)

    Staying F.O.C.U.S.E.D. in a complicated world (Business Discipline)

    Whether you are a university student trying to make sense of a difficult major course project or struggling to add value during your internship placement; or you are practicing manager struggling to find a resolution to a complex problem, issue or challenge, this course will guide you through a framework designed to help you open up the alternatives. Through this structured framework designed to help you better deal with your unstructured problems, you will learn BETTER, learn FASTER and learn MORE than you are used to. In essence, this short course will help you “HOW” to learn to (un)learn during knowledge transfer.

    Subjects:
    Management
    Keywords:
    Problem solving Dice games
    Resource Type:
    MOOC
     
  • MOOC 
    Six Sigma: Define and Measure

    Six Sigma: Define and Measure

    An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

    Subjects:
    Management
    Keywords:
    Six sigma (Quality control stard)
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    Quantitative Research

    Quantitative Research

    In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

    Subjects:
    Marketing and Statistics and Research Methods
    Keywords:
    Quantitative research Marketing research
    Resource Type:
    MOOC
     
  • MOOC 
    Qualitative Research Methods: Conversational Interviewing

    Qualitative Research Methods: Conversational Interviewing

    This short course is adapted from a semester length graduate level coursetaught at MIT covering Qualitative Research Methods. This online course will focus specifically on teaching how to prepare for and conduct a conversational interview for data gathering purposes. We will also discuss the nature of qualitative research as a methodology, how it compares and differs from other forms of research, and how qualitative and quantitative research complement each other in a research project. This isthe first in a multi-part series which will be released over the coming year, which will focus on Conversational Interviewing, Data Analysis, and Constructing Theory. You might have encountered other forms of interview techniques in your studies and training. The form that we are teaching is the preferred method of Professor Silbey's, one that she has used extensively throughout her career. The goal is to construct an interview protocol such that you will be able to guide your interviewee through topics of interest to your study without bringing them up explicitly, in order to explore experiences and accounts without pointing respondents in particular directions. Not sure what an interview protocol is? No problem! You will by the end of the course.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Conversation analysis Qualitative research -- Methodology Social sciences -- Research -- Methodology Interviewing
    Resource Type:
    MOOC
     
  • MOOC 
    Qualitative Research Methods

    Qualitative Research Methods

    In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Qualitative research -- Methodology Social sciences -- Research -- Methodology
    Resource Type:
    MOOC
     
  • MOOC 
    Operations Research (1): Models and Applications

    Operations Research (1): Models and Applications

    Operations Research (OR) is a field in which people use mathematical and engineering methods to study optimization problems in Business and Management, Economics, Computer Science, Civil Engineering, Industrial Engineering, etc. This course introduces frameworks and ideas about various types of optimization problems in the business world. In particular, we focus on how to formulate real business problems into mathematical models that can be solved by computers.

    Course related:
    LGT6801 Guided Study in Logistics I, LGT6202: Stochastic Models and Decision under Uncertainty, LGT6802 Guided Study in Logistics II, and LGT6803: Guided Study in Logistics III
    Keywords:
    Operations research
    Resource Type:
    MOOC
     
  • MOOC 
    Online SEO Certification Course

    Online SEO Certification Course

    Gain the key skills to master one of digital marketing's most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy. In this course, you will learn about: (1) The fundamentals of SEO (2) How to reach your target market (3) How to optimise your social media strategy (4) Content development and copywriting

    Course related:
    ITC2013M Fashion Marketing
    Subjects:
    Marketing and Fashion retailing and merchandising
    Keywords:
    Internet marketing Marketing Web search engines
    Resource Type:
    MOOC
     
  • MOOC 
    Machine Learning Specialization

    Machine Learning Specialization

    The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
    This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
    This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
    It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.

    Course related:
    AAE5103 Artificial Intelligence in Aviation Industry
    Subjects:
    Computing
    Keywords:
    Machine learning Artificial intelligence
    Resource Type:
    MOOC
     
  • MOOC 
    MOOC: The Value of Business Models | TU Delft Online

    MOOC: The Value of Business Models | TU Delft Online

    Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

    Subjects:
    Management
    Keywords:
    Business planning Strategic planningIndustrial management
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    MOOC: Business Model Implementation | TU Delft Online

    MOOC: Business Model Implementation | TU Delft Online

    You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

    Subjects:
    Management
    Keywords:
    Business planning Strategic planning Industrial management
    Resource Type:
    MOOC
     
    OER