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  • MOOC 
    Quantitative Research

    Quantitative Research

    In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

    Subjects:
    Marketing and Statistics and Research Methods
    Keywords:
    Quantitative research Marketing research
    Resource Type:
    MOOC
     
  • MOOC 
    Qualitative Research Methods

    Qualitative Research Methods

    In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Qualitative research -- Methodology Social sciences -- Research -- Methodology
    Resource Type:
    MOOC
     
  • MOOC 
    MOOC: The Value of Business Models | TU Delft Online

    MOOC: The Value of Business Models | TU Delft Online

    Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

    Subjects:
    Management
    Keywords:
    Business planning Strategic planningIndustrial management
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    MOOC: Business Model Implementation | TU Delft Online

    MOOC: Business Model Implementation | TU Delft Online

    You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

    Subjects:
    Management
    Keywords:
    Business planning Strategic planning Industrial management
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    Six Sigma: Define and Measure

    Six Sigma: Define and Measure

    An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

    Subjects:
    Management
    Keywords:
    Six sigma (Quality control stard)
    Resource Type:
    MOOC
     
    OER
  • MOOC 
    Qualitative Research Methods: Conversational Interviewing

    Qualitative Research Methods: Conversational Interviewing

    This short course is adapted from a semester length graduate level coursetaught at MIT covering Qualitative Research Methods. This online course will focus specifically on teaching how to prepare for and conduct a conversational interview for data gathering purposes. We will also discuss the nature of qualitative research as a methodology, how it compares and differs from other forms of research, and how qualitative and quantitative research complement each other in a research project. This isthe first in a multi-part series which will be released over the coming year, which will focus on Conversational Interviewing, Data Analysis, and Constructing Theory. You might have encountered other forms of interview techniques in your studies and training. The form that we are teaching is the preferred method of Professor Silbey's, one that she has used extensively throughout her career. The goal is to construct an interview protocol such that you will be able to guide your interviewee through topics of interest to your study without bringing them up explicitly, in order to explore experiences and accounts without pointing respondents in particular directions. Not sure what an interview protocol is? No problem! You will by the end of the course.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Conversation analysis Qualitative research -- Methodology Social sciences -- Research -- Methodology Interviewing
    Resource Type:
    MOOC
     
  • MOOC 
    Forensic Accounting and Fraud Examination

    Forensic Accounting and Fraud Examination

    Everyday across the world, thousands of businesses are victimized by fraud. Who commits these bad acts? Why? And, how? In this course we are going to help you answer the questions: who commits fraud, why and how. We’ll also help you develop skills for catching them.

    Subjects:
    Accounting
    Keywords:
    Fraud -- Prevention Forensic accounting Fraud
    Resource Type:
    MOOC
     
  • MOOC 
    Diploma in Financial Trading & Investment Programme

    Diploma in Financial Trading & Investment Programme

    Master the building blocks of financial trading and investment over the course of 4 weeks. You will learn to trade with confidence by focusing on both the technical and fundamental aspects of trading/investment with our help and support throughout. You will learn what is required in order to successfully trade stocks, currency and commodity markets.

    Course related:
    AF3316 Investments
    Subjects:
    Finance
    Keywords:
    Securities -- Prices Investments Stocks Investment analysis
    Resource Type:
    MOOC
     
  • MOOC 
    Excel Skills for Business Specialization

    Excel Skills for Business Specialization

    This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities. At a time when digital skills jobs are growing much faster than non-digital jobs, completing this specialization will position you way ahead of others. In this Specialization, learners develop advanced Excel Skills for Business. Upon completing the four courses in this Specialization, learners can design sophisticated spreadsheets, including professional dashboards, and perform complex calculations using advanced Excel features and techniques. Learners have acquired the skills to manage large datasets efficiently, extract meaningful information from datasets, present data and extract information effectively. In addition, learners have mastered the skills needed to validate data and prevent errors in spreadsheets, create automation, apply advanced formulas and conditional logic to help make decisions and create spreadsheets that help forecast and model data.

    Subjects:
    Business Information Technology
    Keywords:
    Electronic spreadsheets -- Computer programs Microsoft Excel (Computer file)
    Resource Type:
    MOOC
     
  • MOOC 
    Financial Markets

    Financial Markets

    An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.

    Course related:
    AF4323 International Finance
    Subjects:
    Finance
    Keywords:
    Foreign exchange market Futures market Capital market Stock exchanges
    Resource Type:
    MOOC