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In this interactive object, learners identify the feelings and values that motivate them and others to take responsibility for improving ethics in the workplace.
- Subjects:
- Business Ethics
- Keywords:
- Ethics Business ethics Professional ethics
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In a series of three interactive exercises, learners explore the relationship between process cycle time and defect detection, and between process cyle time and smaller batch sizes. The techniques of lean/JIT are applied to achieve the continuous improvement (kaizen) goal of reducing inventory by pursuing one-piece flow.
- Subjects:
- Management
- Keywords:
- Production planning Production control
- Resource Type:
- Others
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Others
In this learning activity you'll plot GDP data on a graph and determine a phase of the business cycle.
- Subjects:
- Economics
- Keywords:
- Gross domestic product Business cycles
- Resource Type:
- Others
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Others
Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).