Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
Resource Type:: Others

Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xi Bei-I Love Oat | GreatCase100

This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Valentine's Day Restaurants -- Marketing
Resource Type:: Others

Others

Writing Effective Goals for Employee Motivation

In this learning activity you'll review how to write effective goal statements.

Subjects:: Management
Keywords:: Employee motivation Corporate culture
Resource Type:: Others

Others

Writing Effective Business Emails

The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.

Subjects:: English Language
Keywords:: Commercial correspondence Business writing Letter writing
Resource Type:: Others

Others

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

What is Sigma? Why Six?

Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.

Subjects:: Management
Keywords:: Production management -- Quality control Process control Six sigma (Quality control stard)
Resource Type:: Others

Others

Waste in the Office

Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.

Subjects:: Management
Keywords:: Work environment Organizational behavior Office management
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

Value Streams

Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.

Keywords:: Process control Manufacturing processes Production management
Resource Type:: Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Related PolyU Courses

“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

Xi Bei-I Love Oat | GreatCase100

Writing Effective Goals for Employee Motivation

Writing Effective Business Emails

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

What is Sigma? Why Six?

Waste in the Office

Wanda Realm Jinhua Wester Restaurant | GreatCase100

Value Streams

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results