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  • e-book 
    Advanced Business Law and the Legal Environment

    Advanced Business Law and the Legal Environment

    Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment. Appropriate for students who have already taken an introductory Legal Environment or Business Law course, the text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Advanced Business Law and the Legal Environment provides students with context and essential legal concepts relating to the Uniform Commercial Code and various aspects of property law. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, and other stakeholders — and to their own lawyers.

    Subjects:
    Law and Legislation
    Keywords:
    Commercial law United States Textbooks
    Resource Type:
    e-book
     
  • Courseware 
    Advanced Communication for Leaders

    Advanced Communication for Leaders

    This course introduces interactive oral and interpersonal communication skills critical to leaders, including strategies for presenting to a hostile audience, running effective and productive meetings, active listening, and contributing to group decision-making. There are team-run classes on chosen communication topics, and an individual analysis of leadership qualities and characteristics. Students deliver an oral presentation and an executive summary, both aimed at a business audience.

    Subjects:
    Communication
    Keywords:
    Interpersonal communication Business communication
    Resource Type:
    Courseware
     
  • Others 
    Agent Based Modeling using AnyLogic Professional

    Agent Based Modeling using AnyLogic Professional

    Agent based modeling focuses on the individual active components of a system. This is in contrast to both the more abstract system dynamics approach, and the process-focused discrete event method. With agent based modeling, active entities, known as agents, must be identified and their behavior defined. They may be people, households, vehicles, equipment, products, or companies, whatever is relevant to the system. Connections between them are established, environmental variables set, and simulations run. The global dynamics of the system then emerge from the interactions of the many individual behaviors. AnyLogic combines professional discrete event, system dynamics, and agent based modeling in one platform for efficient, no compromise results. In our white paper, Multimethod Simulation Modeling for Business Applications, we investigate these three main simulation modeling approaches and construct a multimethod model example to illustrate the advantages of multimethod simulation modeling. Read the white paper and see why hybrid models are always a better choice!

    Course related:
    CE631 Simulation and IT Applications in Construction
    Subjects:
    Business Information Technology and Computing
    Keywords:
    Computer simulation Multiagent systems System analysis -- Data processing
    Resource Type:
    Others
     
  • Others 
    Airbnb-48 Hours Enough to Play | GreatCase100

    Airbnb-48 Hours Enough to Play | GreatCase100

    This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bed breakfast accommodations -- Marketing Airbnb (Firm)
    Resource Type:
    Others
     
  • e-book 
    American Contract Law for a Global Age

    American Contract Law for a Global Age

    American Contract Law for a Global Age by Franklin G. Snyder and Mark Edwin Burge of Texas A&M University School of Law is a casebook designed primarily for the first-year Contracts course as it is taught in American law schools, but is configured so as to be usable either as a primary text or a supplement in any upper-level U.S. or foreign class that seeks to introduce American contract law to students. As an eLangdell text, it offers maximum flexibility for students to read either in hard copy or electronic format on most electronic devices. Why “American” Contract Law? Nearly all American contract law texts focus on U.S. law. This volume simply makes that focus explicit. Modern American lawyers face an increasingly global world, and the book makes it clear that American law is not the only important commercial law regime in the world. But much of the value that the cosmopolitan and transnational American-trained lawyer brings to the table is an understanding of the contract law of the United States. To this end, the venerable English cases that exemplify common law doctrine are here presented not in their hoary 19th century settings. but in the 21st century forms that students can intuitively grasp.

    Subjects:
    Law and Legislation
    Keywords:
    Contracts United States Textbooks
    Resource Type:
    e-book
     
  • e-book 
    An Introduction to Cooperation and Mutualism

    An Introduction to Cooperation and Mutualism

    This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.

    Subjects:
    Management
    Keywords:
    Management -- Employee participation Industrial management Textbooks
    Resource Type:
    e-book
     
  • Others 
    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Presentation 
    Analyzing Word Frequencies in Large Text Corpora using Inter-arrival Times and Bootstrapping

    Analyzing Word Frequencies in Large Text Corpora using Inter-arrival Times and Bootstrapping

    This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML PKDD), Athens 2011. Comparing frequency counts over texts or corpora is an important task in many applications and scientific disciplines. Given a text corpus, we want to test a hypothesis, such as "word X is frequent", "word X has become more frequent over time", or "word X is more frequent in male than in female speech". For this purpose we need a null model of word frequencies. The commonly used bag-of-words model, which corresponds to a Bernoulli process with fixed parameter, does not account for any structure present in natural languages. Using this model for word frequencies results in large numbers of words being reported as unexpectedly frequent. We address how to take into account the inherent occurrence patterns of words in significance testing of word frequencies. Based on studies of words in two large corpora, we propose two methods for modeling word frequencies that both take into account the occurrence patterns of words and go beyond the bag-of-words assumption. The first method models word frequencies based on the spatial distribution of individual words in the language. The second method is based on bootstrapping and takes into account only word frequency at the text level. The proposed methods are compared to the current gold standard in a series of experiments on both corpora. We find that words obey different spatial patterns in the language, ranging from bursty to non-bursty/uniform, independent of their frequency, showing that the traditional approach leads to many false positives.

    Subjects:
    Management and Computing
    Keywords:
    Computational linguistics Text processing (Computer science) Discourse analysis -- Data processing
    Resource Type:
    Presentation
     
    OER
  • Courseware 
    Applied Macro- and International Economics II

    Applied Macro- and International Economics II

    This course seeks to establish understanding of the development processes of societies and economies by studying several dimensions of sustainability (environmental, social, political, institutional, economy, organizational, relational, and personal) and the balance among them. It explores the basics of governmental intervention, focusing on areas such as the judicial system, environment, social security, and health, and builds skills to determine what type of policy is most appropriate. We also consider implications of new technologies on the financial sector: Internationalization of currencies, mobile payment systems, and cryptocurrencies, and discuss the institutional framework to ensure choices are sustainable across all dimensions and applications.

    Subjects:
    Economics
    Keywords:
    Sustainability Electronic funds transfers Macroeconomics Internstional economic relations
    Resource Type:
    Courseware
     
  • Open (Access) Journal-Article 
    Applying DMAIC Methodology to Reduce Defects of Sewing Section in RMG: A Case Study

    Applying DMAIC Methodology to Reduce Defects of Sewing Section in RMG: A Case Study

    This work walks around the use of DMAIC methodology of six sigma to lessen the defect rate in sewing section of FCI (BD) LTD. Throughout five phases of DMAIC methodology, named Define, Measure, Analyze, Improve and Control, this approach minimizes defects analytically. In different phases, different types of six sigma tools were exercised.

    Subjects:
    Management and Business Information Technology
    Keywords:
    Clothing trade Production management Six sigma (Quality control stard)
    Resource Type:
    Open (Access) Journal-Article
     
    OER