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  • e-book 
    經濟學？講呢啲！

    經濟學？講呢啲！

    Chang Ha-Joon, Reader of Cambridge University once said, people tend to think that economics is difficult, and should be left for the experts; even economists share the same mood, it should better be left to us!
    Nevertheless, everybody engage in economic activities everyday. Can’t we just understand economics with common sense? Suffocated by technical jargons, can economics really help us to better grasp economic reality? Or, are they merely chicaneries misleading the whole world……including top government officials who often suffer from Intellectual disability?!
    It is time to awaken, and let us demystify economics together!
    劍橋大學經濟學教授張夏準曾說：人們往往覺得經濟學高深莫測，若非專家不宜評頭品足；就連不少經濟學家也這樣想，經濟學還是留給我們這些專家好了！
    問題在於：每個人每日都在參與經濟活動，難道就不能用常識來了解經濟？經濟學故弄玄虛的專業術語，真能幫助我們更加認識經濟現實？抑或那只是一套「語言偽術」，一直愚弄著全世界的所有人……包括那些欠缺思考能力的決策官員？
    是時候共同掃盲，齊齊走出經濟學的迷障！

    Subjects:
    Economics
    Keywords:
    Economics
    Resource Type:
    e-book
     
  • Video 
    Management Accounting 管理会计 vs Financial Accounting 财务会计 会计不只有一种?

    Management Accounting 管理会计 vs Financial Accounting 财务会计, 会计不只有一种?

    这个系列是基本会计教学,让你打好会计的基础,以简单的解释,让你看视频,学会计!Financial Accounting 很重要，但不能忽视Management Accounting.想当一家好的公司，两个必须兼顾哦。

    Course related:
    AF2110 Management Accounting I
    Subjects:
    Accounting
    Keywords:
    Managerial accounting Accounting
    Resource Type:
    Video
     
  • Others 
    “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

    “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

    This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
    Resource Type:
    Others
     
  • e-book 
    Work

    eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

    The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.

    Subjects:
    Marketing
    Keywords:
    Internet marketing Textbooks
    Resource Type:
    e-book
     
  • e-book 
    eMarketing - The Essential Guide to Online Marketing

    eMarketing - The Essential Guide to Online Marketing

    eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.

    Subjects:
    Marketing
    Keywords:
    Internet marketing Internet advertising Textbooks
    Resource Type:
    e-book
     
  • Others 
    Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

    Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

    This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Others 
    Xi Bei-I Love Oat | GreatCase100

    Xi Bei-I Love Oat | GreatCase100

    This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Valentine's Day Restaurants -- Marketing
    Resource Type:
    Others
     
  • Others 
    Writing Effective Goals for Employee Motivation

    Writing Effective Goals for Employee Motivation

    In this learning activity you'll review how to write effective goal statements.

    Subjects:
    Management
    Keywords:
    Employee motivation Corporate culture
    Resource Type:
    Others
     
  • Others 
    Writing Effective Business Emails

    Writing Effective Business Emails

    The learner will study an effective workplace email being written while a narrator explains the step-by-step process. The learner will distinguish the difference between poorly written and effectively written emails.

    Subjects:
    English Language
    Keywords:
    Commercial correspondence Business writing Letter writing
    Resource Type:
    Others
     
  • e-book 
    Write Your Best Paper in Economics and Business Studies

    Write Your Best Paper in Economics and Business Studies

    The booklet "Write your best Paper" summarizes the most important topics in a step by step instruction with a timeline and many practical tips.

    Subjects:
    Economics and Statistics and Research Methods
    Keywords:
    Academic writing Dissertations Academic -- Authorship
    Resource Type:
    e-book
     
  • Presentation 
    Workshop on Semantic Business Process Management - Semantic business process validation

    Workshop on Semantic Business Process Management - Semantic business process validation

    This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

    Subjects:
    Management and Computing
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Presentation
     
    OER
  • Presentation 
    Workshop on Semantic Business Process Management - Organization Structure Description for the Needs of Semantic Business Process Management

    Workshop on Semantic Business Process Management - Organization Structure Description for the Needs of Semantic Business Process Management

    This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

    Subjects:
    Management and Computing
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Presentation
     
    OER
  • Presentation 
    Workshop on Semantic Business Process Management - A Toolkit for Business Process Owners to Capture Early System Requirements

    Workshop on Semantic Business Process Management - A Toolkit for Business Process Owners to Capture Early System Requirements

    This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

    Subjects:
    Management and Computing
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Presentation
     
    OER
  • Video 
    Women in Business: Entirely Unremarkable

    Women in Business: Entirely Unremarkable

    Kirsten Hall has a provocative question: is it time to stop celebrating women in business, just for being women in business? Maybe, she suggests, we can wind down the idea of corporate women's groups - and position women in business as the new normal.

    Keywords:
    Businesswomen
    Resource Type:
    Video
     
  • Video 
    Why information literacy is important

    Why information literacy is important

    In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.

    Keywords:
    Information literacy
    Resource Type:
    Video
     
  • Video 
    Why Your Business Needs Dissenters

    Why Your Business Needs Dissenters

    Dissenters are often dismissed as disruptive, disrespectful and annoying. But when it comes to business, challenging the status quo can bring much needed change to any organization. Andrew Millar defends the dissenters of the world, arguing that these stalwarts are arguing out of compassion with an aim to improve ideas. In this impassioned talk, Millar shares lessons that any company or loyal objector can use to work strengthen their organization.

    Subjects:
    Management
    Keywords:
    Leadership Industrial management Business communication
    Resource Type:
    Video
     
  • Video 
    Why Working from Home Is Good for Business

    Why Working from Home Is Good for Business

    As the popularity of remote working continues to spread, workers today can collaborate across cities, countries and even multiple time zones. How does this change office dynamics? And how can we make sure that all employees, both at headquarters and at home, feel connected? Matt Mullenweg, cofounder of Wordpress and CEO of Automattic (which has a 100 percent distributed workforce), shares his secrets.

    Subjects:
    Management
    Keywords:
    Flexible work arrangements
    Resource Type:
    Video
     
  • Video 
    Why It's Too Hard To Start A Business in Africa -- And How To Change It

    Why It's Too Hard To Start A Business in Africa -- And How To Change It

    Many African countries are poor for a simple reason, says entrepreneur Magatte Wade: governments have created far too many obstacles to starting and running a business. In this passionate talk, Wade breaks down the challenges of doing business on the continent and offers some solutions of her own -- while calling on leaders to do their part, too.

    Subjects:
    Management
    Keywords:
    Africa Entrepreneurship Industrial management
    Resource Type:
    Video
     
  • Video 
    Why Gender-based Marketing Is Bad for Business

    Why Gender-based Marketing Is Bad for Business

    Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

    Subjects:
    Marketing
    Keywords:
    Gender identity Marketing
    Resource Type:
    Video
     
  • Video 
    Why BPM is so IMPORTANT for Organizations?

    Why BPM is so IMPORTANT for Organizations?

    To have a better understanding on the importance of BPM by watching a video about graduates of Industrial Systems Engineering at PolyU and the good work by Professor Devonport Tom Davenport.

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Others 
    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

    The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    What’s in the name “BPM”

    What’s in the name “BPM”

    It covers the diversity on BPM and its derivative

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Presentation 
    What's in Your (Customer's) Wallet?

    What's in Your (Customer's) Wallet?

    This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. In 2009 IBM was recognized as a finalist of the INFORMS Edelman competition for its predictive modeling initiative to improve the productivity of its global salesforce and with an estimated business impact of ~ 100 Million dollars. The first component implements some traditional propensity modeling to identify new sales opportunities and is currently used by over 13,000 sales reps. The second 'wallet estimation' component is used strategically to allocate sales resources based on validated analytical estimates of revenue opportunity. In this case study we cover the key elements leading to the success including the data integration, data mining and predictive modeling, solution delivery, human guided model validation, integration of the business process and we conclude with an assessment of the bottom-line business impact.

    Subjects:
    Management and Computing
    Keywords:
    Management -- Data processing Sales management -- Data processing
    Resource Type:
    Presentation
     
    OER
  • Video 
    What is organizational structure?

    What is organizational structure?

    What in the world is organizational structure? Check out this explainer video for a quick and easy walkthrough.

    Course related:
    MM2021 Management and Organization
    Subjects:
    Management
    Keywords:
    Industrial organization
    Resource Type:
    Video
     
  • Others 
    What is Sigma? Why Six?

    What is Sigma? Why Six?

    Learners read about Six Sigma philosophy and methods. The need for high quality levels for today's customers is stressed.

    Subjects:
    Management
    Keywords:
    Production management -- Quality control Process control Six sigma (Quality control stard)
    Resource Type:
    Others
     
  • Video 
    What is Perception | Explained in 2 min

    What is Perception | Explained in 2 min

    In this video, it explains what is perception and why it is important to us.

    Course related:
    MM3141 Organizational Behaviour
    Subjects:
    Management
    Keywords:
    Perception
    Resource Type:
    Video
     
  • Video 
    What Really Motivates People to Be Honest in Business

    What Really Motivates People to Be Honest in Business

    Each year, one in seven large corporations commits fraud. Why? To find out, Alexander Wagner takes us inside the economics, ethics and psychology of doing the right thing. Join him for an introspective journey down the slippery slopes of deception as he helps us understand why people behave the way they do.

    Subjects:
    Business Ethics
    Keywords:
    Business ethics Fraud
    Resource Type:
    Video
     
  • Video 
    What Physics Taught Me about Marketing

    What Physics Taught Me about Marketing

    Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

    Subjects:
    Marketing and Physics
    Keywords:
    Bring Physics
    Resource Type:
    Video
     
  • Video 
    What Businesses Can Learn from Refugee Communities

    What Businesses Can Learn from Refugee Communities

    As the child of Cambodian refugees resettled in the US, Christine Thach grew up in a tight-knit community of former refugees that taught her the value of collective success and interdependence. She credits her community's success to their readiness to embrace a team mentality and to creating a culture of empowerment. Thach argues that the collective success mindset so often seen in refugee communities, and today's competitive capitalist business culture are not at odds -- in fact, they are complementary.

    Subjects:
    Management
    Keywords:
    Industrial management
    Resource Type:
    Video
     
  • Presentation 
    Welcome to the Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations 2010 - Aachen

    Welcome to the Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations 2010 - Aachen

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • Presentation 
    Wego s.r.l.

    Wego s.r.l.

    This video was recorded at Transnational ICT and Security Technology Opportunities, Ljubljana 2007. Wego works in the e-government sector. Its activities consist of consulting and software development for public administration entities, and especially of: business process and administrative proceedings engineering; front end solutions development; electronic document management (EDM).

    Subjects:
    Management and Computing
    Keywords:
    Information resources management Management information systems Internet in public administration
    Resource Type:
    Presentation
     
    OER
  • Others 
    Waste in the Office

    Waste in the Office

    Learners view examples of waste in an office environment and are asked to consider what they can do to eliminate or reduce waste in their own workplace.

    Subjects:
    Management
    Keywords:
    Work environment Organizational behavior Office management
    Resource Type:
    Others
     
  • Video 
    Want to Help Africa? Do Business Here

    Want to Help Africa? Do Business Here

    We know the negative images of Africa -- famine and disease, conflict and corruption. But, says Ngozi Okonjo-Iweala, there's another, less-told story happening in many African nations: one of reform, economic growth and business opportunity.

    Keywords:
    Businesswomen Africa Business enterprises Industrial management
    Resource Type:
    Video
     
  • Others 
    Wanda Realm Jinhua Wester Restaurant | GreatCase100

    Wanda Realm Jinhua Wester Restaurant | GreatCase100

    This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
    Resource Type:
    Others
     
  • Video 
    Vietnam Economy- The Next China?

    Vietnam Economy- The Next China?

    In just two decades Vietnam's exports have skyrocketed. In the same time period, their GDP per capita also took a big jump from from 3 And, this is probably the only nation in Southeast Asia whose economy remained in a good shape despite the pandemic.
    In 1986 Vietnam launched a political and economic innovation campaign Doi Moi that introduced reforms intended to facilitate the transition from a centralized economy to a "socialist-oriented market economy. Doi Moi combined government planning with free-market incentives. This was similar to what China was doing at that time. At first the program abolished agricultural collectives, removed price controls on agricultural goods, and enabled farmers to sell their goods in the marketplace. It encouraged the establishment of private businesses and foreign investment, including foreign-owned enterprises. By the late 1990s, the success of the business and agricultural reforms under Doi Moi was incredible. More than 30,000 private businesses had been created, and the economy was growing at an annual rate of more than 7 percent. From the early 1990s to 2005, poverty declined from about 50 percent to 29 percent of the population. However, progress varied geographically, with most development concentrated in urban areas. While the country has shifted toward a more market-oriented economy, the Vietnamese government still continues to hold a tight rein over major sectors of the economy, such as the banking system, state-owned enterprises, and areas of foreign trade.
    Also from the last 20-30 years Vietnam invested a lot in its human capital and infrastructure. Vietnam made large public investments in primary education. This was necessary, as a growing population also means a growing need for jobs. But Vietnam also invested heavily in infrastructure. And those investments paid off, with the necessary infrastructure and with market-friendly policies in place, Viet Nam became a hub for foreign investment and manufacturing in Southeast Asia.
    Yet despite becoming an industrial giant, Vietnam's agricultural sector is still a major pillar of the economy. Agriculture represents 14% of GDP and employs 36% of the total workforce in 2020. Whereas Industry contributed 34.5% of GDP and employed 28% of the total workforce. Service sector represented 41.6% of GDP and employed 35% of the total workforce.
    Now if you look at the trade. Today China is Vietnam’s leading trading partner with a total import and export value of US$106.7 billion, making up 22.2% of the country’s total imports and exports. Apart from China, South Korea and the US combined makes 26% of total trade which is value's 120 billion dollars.
    The International trade agreements of the country have been playing a good role. In 1995, Vietnam joined the Asean free trade area. Then in the year 2000, they signed a free trade agreement with the US, and in 2007 joined the World Trade Organization. While having trade agreements with China, India, Japan and Korea. And how can we forget the recently amended Trans-Pacific Partnership. These agreements are helping the country to climb up in the value chain of the world economy.
    So at the end, we can say that, in the past 30 years Vietnam has achieved tremendous growth and it is still one of the fastest growing economies. And even with all these challenges, Vietnam has potential to join the club of the high income status. And who know someday they could get near the ranks of China.

    Course related:
    AF2602 Global Economic Environment
    Subjects:
    Finance and Economics
    Keywords:
    Vietnam Economic history
    Resource Type:
    Video
     
  • Others 
    Value Streams

    Value Streams

    Learners read how to identify a manufacturer's value streams - the first step to value stream mapping.

    Keywords:
    Process control Manufacturing processes Production management
    Resource Type:
    Others
     
  • Others 
    Value Stream Mapping: Drawing a Current-State Map

    Value Stream Mapping: Drawing a Current-State Map

    Learners follow step-by-step instructions for creating a current-state map to identify how materials and information flow.

    Keywords:
    Manufacturing processes Production management Process control
    Resource Type:
    Others
     
  • Open (Access) Journal-Article 
    Using Six Sigma DMAIC Methodology and Discrete Event Simulation to Reduce Patient Discharge Time in King Hussein Cancer Center

    Using Six Sigma DMAIC Methodology and Discrete Event Simulation to Reduce Patient Discharge Time in King Hussein Cancer Center

    Short discharge time from hospitals increases both bed availability and patients and families satisfaction. In this study, the Six Sigma process improvement methodology was applied to reduce patients discharge time in a cancer treatment hospital. Data on the duration of all activities, from the physician signing the discharge form to the patient leaving the treatment room, were collected through patient shadowing. These data were analyzed using detailed process maps and cause-and-effect diagrams. Fragmented and unstandardized processes and procedures and a lack of communication among the stakeholders were among the leading causes of long discharge times. Categorizing patients by their needs enabled better design of the discharge processes. Discrete event simulation was utilized as a decision support tool to test the effect of the improvements under different scenarios. Simplified and standardized processes, improved communications, and system-wide management are among the proposed improvements, which reduced patient discharge time by 54 from 216 minutes. Cultivating the necessary ownership through stakeholder analysis is an essential ingredient of sustainable improvement efforts.

    Subjects:
    Health Sciences and Management
    Keywords:
    Hospitals -- Administration Process control Six sigma (Quality control stard)
    Resource Type:
    Open (Access) Journal-Article
     
    OER
  • Presentation 
    Using Data Mining Techniques to Address Critical Information Exchange Needs in Disaster Affected Public-Private Networks

    Using Data Mining Techniques to Address Critical Information Exchange Needs in Disaster Affected Public-Private Networks

    This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. Crisis Management and Disaster Recovery have gained immense importance in the wake of recent man and nature inflicted calamities. A critical problem in a crisis situation is how to efficiently discover, collect, organize, search and disseminate real-time disaster information. In this paper, we address several key problems which inhibit better information sharing and collaboration between both private and public sector participants for disaster management and recovery. We design and implement a web based prototype implementation of a Business Continuity Information Network (BCIN) system utilizing the latest advances in data mining technologies to create a user-friendly, Internet-based, information-rich service and acting as a vital part of a company's business continuity process. Specifically, information extraction is used to integrate the input data from different sources; the content recommendation engine and the report summarization module provide users personalized and brief views of the disaster information; the community generation module develops spatial clustering techniques to help users build dynamic community in disasters. Currently, BCIN has been exercised at Miami-Dade County Emergency Management.

    Subjects:
    Management and Computing
    Resource Type:
    Presentation
     
    OER
  • Others 
    Using Check Sheets

    Using Check Sheets

    Learners read definitions of discrete, continuous, attribute and variable data and view examples of checklist, location and item check sheets.

    Subjects:
    Management
    Keywords:
    Industrial management
    Resource Type:
    Others
     
  • Presentation 
    User requirements elicitation adapting Serious Gaming approach

    User requirements elicitation adapting Serious Gaming approach

    This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • Presentation 
    Usage of Integrated Services in the industry

    Usage of Integrated Services in the industry

    his video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • Others 
    Universal Beijing Resort, Honor of Kings Theme Events | GreatCase100

    Universal Beijing Resort, Honor of Kings Theme Events | GreatCase100

    Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Amusement parks -- China -- Beijing Amusement parks -- Marketing
    Resource Type:
    Others
     
  • e-book 
    United States Securities Law

    United States Securities Law

    The United States Securities Code and Regulations appear in Title 15 of the United States Code and Title 17 of the Code of Federal Regulations. This publication was made with data provided by the United States government on the Office of Law Revision Counsel as well as the eCFR.

    Subjects:
    Law and Legislation
    Keywords:
    Securities United States Textbooks
    Resource Type:
    e-book
     
  • Others 
    Understanding The Interrelationship of Supply and Demand

    Understanding The Interrelationship of Supply and Demand

    In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.

    Subjects:
    Economics
    Keywords:
    Supply dem
    Resource Type:
    Others
     
  • Others 
    Unconscious Bias Lite

    Unconscious Bias Lite

    Diversifly's Unconscious Gender Bias Training.
    In this virtual role-play you will learn by experiencing bias as a female character in a typical workplace scene about to unfold around you.
    We have developed the world's first mobile corporate learning platform for diversity & inclusion (D&I) in virtual reality…and we support flexible working, so entire workforces can learn anywhere at anytime with just a smartphone and mobile VR goggles to hand (contact us to ship you some!).

    Course related:
    MM5021 Business Ethics
    Subjects:
    Management
    Keywords:
    Sex discrimination in employment Sex discrimination against women
    Resource Type:
    Others
     
  • Others 
    UCLA Statistical Consulting

    UCLA Statistical Consulting

    We provide advice and resources to enable you to develop and/or extend your statistical computing skills, helping you to independently use common statistical packages (R, Stata, SAS, SPSS) for the analysis of research data.

    Subjects:
    Statistics and Research Methods
    Keywords:
    Stata R (Computer program language) Mathematical statistics -- Data processing SPSS (Computer file) SAS (Computer file) Statistics -- Data processing
    Resource Type:
    Others
     
  • e-book 
    U.S. Federal Income Taxation of Individuals 2020

    U.S. Federal Income Taxation of Individuals 2020

    This textbook is not intended to be an exhaustive treatise; rather, it is intended to be far more useful than that for beginning tax law students by equipping the novice not merely with unmoored detail but rather with a rich blueprint that illuminates the deeper structural framework on which that detail hangs (sometimes crookedly). Chapter 1 outlines the conceptual meaning of the term “income” for uniquely tax purposes (as opposed to financial accounting or trust law purposes, for example) and examines the Internal Revenue Code provisions that translate this larger conceptual construct into positive law. Chapter 2 explores various forms of consumption taxation because the modern Internal Revenue Code is best perceived as a hybrid income-consumption tax that also contains many provisions—for wise or unwise nontax policy reasons—that are inconsistent with both forms of taxation. Chapter 3 then provides students with the story of how we got to where we are today, important context about the distribution of the tax burden, the budget, and economic trends, as well as material on ethical debates, economic theories, and politics as they affect taxation. Armed with this larger blueprint, students are then in a much better position to see how the myriad pieces that follow throughout the remaining 19 chapters fit into this bigger picture, whether comfortably or uncomfortably. For example, they are in a better position to appreciate how applying the income tax rules for debt to a debt-financed investment afforded more favorable consumption tax treatment creates tax arbitrage problems. Congress and the courts then must combat these tax shelter opportunities (sometimes ineffectively) with both statutory and common law weapons. Stated another way, students are in a better position to appreciate how the tax system can sometimes be used to generate (or combat) unfair and economically inefficient rent-seeking behavior.

    Subjects:
    Law and Legislation
    Keywords:
    Income tax -- Law legislation United States Textbooks
    Resource Type:
    e-book
     
  • Others 
    Tonglu Tourism Destination Marketing | GreatCase100

    Tonglu Tourism Destination Marketing | GreatCase100

    This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Tourism -- Marketing China -- Hangzhou
    Resource Type:
    Others
     
  • Video 
    The intricate economics of terrorism

    The intricate economics of terrorism

    Loretta Napoleoni details her rare opportunity to talk to the secretive Italian Red Brigades -- an experience that sparked a lifelong interest in terrorism. She gives a behind-the-scenes look at its complex economics, revealing a surprising connection between money laundering and the US Patriot Act.

    Subjects:
    Criminology and Economics
    Keywords:
    Money laundering Terrorism -- Economic aspects
    Resource Type:
    Video
     
  • Others 
    The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

    The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

    The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

    The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

    This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
    Resource Type:
    Others
     
  • Courseware 
    The Value of Business Models

    The Value of Business Models

    Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

    Subjects:
    Management
    Keywords:
    Business planning Strategic planning Industrial management
    Resource Type:
    Courseware
     
  • e-book 
    The Sustainable Business Case Book

    The Sustainable Business Case Book

    The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.

    Subjects:
    Management
    Keywords:
    Business -- Environmental aspects Sustainable development Textbooks
    Resource Type:
    e-book
     
  • Video 
    The Surprising Ingredient That Makes Businesses Work Better

    The Surprising Ingredient That Makes Businesses Work Better

    What is it about unfairness? Whether it's not being invited to a friend's wedding or getting penalized for bad luck or an honest mistake, unfairness often makes us so upset that we can't think straight. And it's not just a personal issue -- it's also bad for business, says Marco Alverà. He explains how his company works to create a culture of fairness -- and how tapping into our innate sense of what's right and wrong makes for happier employees and better results.

    Subjects:
    Management
    Keywords:
    Employee motivation Leadership Industrial management
    Resource Type:
    Video
     
  • e-book 
    The Story of Contract Law: Implementing the Bargain

    The Story of Contract Law: Implementing the Bargain

    This book is a companion volume to Volume I, "The Story of Contract Law: Formation." Volume I introduces students to law study and teaches basic doctrines of contract formation along with formation defenses. This book, Volume II, The Story of Contract Law: Implementing the Bargain, covers the rest of basic contract doctrine, namely, laws that1) determine the content of the bargain (plain meaning, usage and custom, good faith, mistake in transmission, parol evidence, and express and constructive conditions);2) govern the effect of events that occur after formation (impracticability, frustration, failure of consideration, and risk of loss);3) set remedies—rescission, damages, specific performance—available to courts when liability exists; and4) establish the rights of third parties in contracts by assignment or delegation or as third-party beneficiaries. This book includes many classic teaching cases and introduces new ones. The book also includes many problems, most based on actual cases. The book takes especial care with the doctrine of concurrent conditions, a common-law rule adopted in the late 1700s that required doctrinal readjustment across all the law governing contract performance and remedies. This volume also continues several themes from Volume I. Volume II continues to tie rules to contract law’s central structural idea, that of fair exchange. Also, to the extent helpful to student understanding, Volume II explains doctrines in part through their chronological development. The book introduces the doctrines in the order best conducive to students’ understanding contract law as a regulatory whole; for this volume, it is the order in which the doctrines arise in litigation. Finally, where possible, this volume repeats ideas at helpful points and suggests ties between doctrines so that the structural coherence of contract doctrine becomes easier to understand.

    Subjects:
    Law and Legislation
    Keywords:
    Deals Contracts United States Good faith (Law) Obligations (Law) Textbooks
    Resource Type:
    e-book
     
  • e-book 
    The Story of Contract Law: Formation

    The Story of Contract Law: Formation

    This book, revised as the Second Edition June 2017, is designed to teach contract doctrine beginning with the most fundamental concepts and building on these until the structure of contract doctrine as coherent and cohesive regulation appears. The order of presentation is, in fact, the order in which contract doctrine developed historically, but it is also, in general, the order in which arguments are introduced in litigation. The book begins with the most basic, core concept of contract law—exchange. The book teaches exchange using simple cases drawn from the actual development of the exchange concept's most obvious manifestation—the doctrine of consideration. These cases have basic but engaging facts. They do not take long to read, but they must be read carefully. They make an excellent introduction to law study. Logically, every doctrine of contract formation is centered on whether and when a fair exchange occurred. In litigation, the plaintiff alleges a promise and consideration—an exchange (a plausible one, and therefore fair enough at that point). Defenses to formation are a response to the allegation that a fair exchange occurred. Allegations of both promise and consideration show that the defendant assented. As between assent and exchange, exchange is the more fundamental concept, but because the law talks so often about assent, assent is covered at length afterward so that the function of the assent doctrines is apparent. Other doctrines, such as remedies (just an introduction in this first volume), waiver, seals, the Statute of Frauds, definiteness, and general public policy limitations are placed where students can best grasp their import in the context of the other doctrines. Along the way, most of the doctrines in the book are repeated in the cases, questions, or in class discussion. This repetition cements understanding, builds trust, and also allows students to see how the doctrines mesh together to regulate coherently.

    Subjects:
    Law and Legislation
    Keywords:
    Contracts Textbooks
    Resource Type:
    e-book
     
  • Others 
    The Red Tag System Used in the 5S Process

    The Red Tag System Used in the 5S Process

    Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.

    Subjects:
    Management
    Keywords:
    Work environment Organizational behavior Office management
    Resource Type:
    Others
     
  • Video 
    The Reality of Processes

    The Reality of Processes

    An animation which illustrates from a real story. 3 students went to a very large IT company in Shanghai for summer placement and they found how difficult it was to capture or rediscover the business process in reality.

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Others 
    The Professional's Guide to Telephone Etiquette

    The Professional's Guide to Telephone Etiquette

    Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.

    Keywords:
    Telephone etiquette Telephone in business
    Resource Type:
    Others
     
  • Video 
    The Production Possibility Model (Screencast)

    The Production Possibility Model (Screencast)

    In this learning activity you'll construct a production possibility model.

    Subjects:
    Economics
    Keywords:
    Production (Economics) Production possibility curve
    Resource Type:
    Video
     
  • e-book 
    The Power of Selling

    The Power of Selling

    The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.

    Subjects:
    Marketing
    Keywords:
    Sales personnel Selling Textbooks Success in business
    Resource Type:
    e-book
     
  • Courseware 
    The Power of Microeconomics: Economic Principles in the Real World

    The Power of Microeconomics: Economic Principles in the Real World

    In this course, you will learn all of the major principles of microeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of real world situations in both your personal and professional lives. In this way, the Power of Microeconomics will help you prosper in an increasingly competitive environment. Note that this course is a companion to the Power of Macroeconomics. If you take both courses, you will learn all of the major principles normally taught in a year-long introductory economics college course.

    Subjects:
    Economics
    Keywords:
    Microeconomics
    Resource Type:
    Courseware
     
  • Courseware 
    The Power of Macroeconomics: Economic Principles in the Real World

    The Power of Macroeconomics: Economic Principles in the Real World

    In this course, you will learn all of the major principles of macroeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of situations in both your personal and professional lives. In this way, the Power of Macroeconomics will help you prosper in an increasingly competitive and globalized environment.

    Subjects:
    Economics
    Keywords:
    Macroeconomics
    Resource Type:
    Courseware
     
  • Presentation 
    The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

    The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

    This video was recorded at MIT World Series: Back to the Classroom 2009. Cooperation may be making us "a little bit too nice" when it comes to innovation, suggests Fiona Murray. She believes there's nothing like competition for injecting energy into the process of solving key innovation problems, whether in business or society. Murray is convinced competition make ventures "more effective, more global, more inclusive and more democratic," all important dimensions for business in a flattening world. She describes the rapidly expanding R&D expenditures of India and China, including the vast numbers of Ph.D.s these nations are producing in science and engineering. The corporate sector has found building global R&D organizations and collaborations difficult. In this challenging environment, where the advantage goes to those firms snagging the best scientists, Murray believes "prizes are complementary mechanisms" for attracting global talent. Just like historic rivalries among great artists (Nb., Titian, Tintoretto, Veronese), or the race to discover the structure of DNA, "fierce competition" can yield "dramatic productivity" and innovation, especially when the right rewards are at stake. Murray cites the 18th century competition to invent a mechanism for determining a ship's longitude, which offered a 20 thousand-pound prize. She jumps to the present, with the X Prize Foundation and its various competitions to solve engineering challenges and societal problems, such as the three-person reusable spaceship, and a 100-mpg car -- each with a $10 million prize purse. But it's not just the money. Recent studies show that prizes prove alluring when they focus efforts and resources on a problem that people are already studying, offering fame and "putting fun back into innovation." The fascination skews rational calculations, with competitors often spending well beyond the amount offered to the winner. Corporations should adopt the prize mechanism, believes Murray, to help generate new ideas (such as new applications for Google's phone); or to help solve very specific problems. Campus competitions are up markedly, she notes, which might be a distraction for students at places like MIT. Start small and inside the organization first, creating a shared bulletin board and offering small prizes, she advises, which will "generate energy." Then take competition beyond the company. And don't forget, "the work must be fun" in order to "get a richer set of people to participate.

    Subjects:
    Management
    Keywords:
    Competition
    Resource Type:
    Presentation
     
    OER
  • Others 
    The Plan-Do-Check-Act Cycle

    The Plan-Do-Check-Act Cycle

    Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.

    Subjects:
    Management
    Keywords:
    Process control Industrial management
    Resource Type:
    Others
     
  • Others 
    The Palace Museum Cultural and Creative Product Promotion | GreatCase100

    The Palace Museum Cultural and Creative Product Promotion | GreatCase100

    This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Museums -- Marketing Gu gong bo wu yuan (China)
    Resource Type:
    Others
     
  • Video 
    The New Open-Source Economics

    The New Open-Source Economics

    Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.

    Subjects:
    Economics
    Keywords:
    Online social networks Information technology -- Economic aspects Technological innovations -- Social aspects
    Resource Type:
    Video
     
  • e-book 
    The Legal and Ethical Environment of Business

    The Legal and Ethical Environment of Business

    Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life. The authors recognize that the sheer volume of information to be covered in a LEB course makes it one of the more challenging courses for the business undergraduate. Not only do typical LEB texts read like the first year curriculum at law school, but also the LEB course is grounded in the humanities, which can make the subject even more demanding for students who are also taking statistics, economics, finance, and accounting. Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study. These videos, exercises, discussion questions, and ethics sections all provide opportunities for students to apply concepts that they are learning in the context of relevant LEB topics that shape or restrain actual decision-makers' actions. It's real world practice in the safety of the classroom environment. Lau & Johnson's The Legal and Ethical Environment of Business is a textbook that students will enjoy reading. This will encourage them to come to class prepared, and free you to teach the kind of course you want to teach. Request a desk copy and see for yourself.

    Subjects:
    Law and Legislation and Business Ethics
    Keywords:
    Business ethics Commercial law United States Textbooks
    Resource Type:
    e-book
     
  • e-book 
    The Law of Trusts

    The Law of Trusts

    The use of testamentary trusts is becoming an important part of estate planning. As a result, students who want to make a living as probate attorneys will need to know how trusts fit into estate planning. In addition, bar examiners realize that it is important for students to have a basic knowledge of trust law. That realization will result in bar examination questions that test that knowledge. This book is designed for use as a supplementary text for a course on wills and trusts and the primary text in a seminar or course exploring the law of trusts.

    Subjects:
    Law and Legislation
    Keywords:
    Trusts trustees Textbooks
    Resource Type:
    e-book
     
  • Open (Access) Journal-Article 
    The Integration of Lean Management and Six Sigma Strategies to Improve the Performance of Production in Industrial Pharmaceutical, Vol. 13, No. 8 (2018) | International Journal of Business and Management | CCSE

    The Integration of Lean Management and Six Sigma Strategies to Improve the Performance of Production in Industrial Pharmaceutical, Vol. 13, No. 8 (2018) | International Journal of Business and Management | CCSE

    The aim of this paper is to identify the lean management and Six Sigma strategies to improve production performance in pharmaceutical companies through the ...

    Subjects:
    Management and Business Information Technology
    Keywords:
    Pharmaceutical industry -- Quality control Production management Six sigma (Quality control stard)
    Resource Type:
    Open (Access) Journal-Article
     
    OER
  • Presentation 
    The Innovation Economy: How Technology Is Transforming Existing Industries and Creating New Ones

    The Innovation Economy: How Technology Is Transforming Existing Industries and Creating New Ones

    This video was recorded at MIT World Series - 2002 TR100 Symposium. This session provides a preview of what's new since The Innovator's Dilemma. Most people are convinced that the process of innovation is inherently afflicted by random events. While this is undoubtedly true, Professor Christensen has come to believe that innovation is much less random than many have supposed. In his talk, he describes the variables that affect the probability of success, which management can capably understand and control.

    Subjects:
    Management and Business Information Technology
    Keywords:
    Technological innovations Technological innovations -- Management
    Resource Type:
    Presentation
     
    OER
  • Video 
    The Hidden Force in Global Economics: Sending Money Home

    The Hidden Force in Global Economics: Sending Money Home

    In 2013, international migrants sent $413 billion home to families and friends — three times more than the total of global foreign aid (about $135 billion). This money, known as remittances, makes a significant difference in the lives of those receiving it and plays a major role in the economies of many countries. Economist Dilip Ratha describes the promise of these “dollars wrapped with love” and analyzes how they are stifled by practical and regulatory obstacles.

    Subjects:
    Economics
    Keywords:
    Emigrant remittances
    Resource Type:
    Video
     
  • Video 
    The Global Business Next Door

    The Global Business Next Door

    When you think "global company," what do you imagine? A massive conglomerate? A far-reaching tech corporation? Scott Szwast reveals that our image of the global business is wrong – 98% of US exporters are in fact companies with less than fifty employees. And yet, this only includes 1% of all US businesses. He explains why so many companies hesitate to leap across the border - and why they need to make the jump.

    Subjects:
    Management
    Keywords:
    International business enterprises Industrial management
    Resource Type:
    Video
     
  • Video 
    The Future of Business is The "Mesh"

    The Future of Business is The "Mesh"

    Lisa Gansky, author of "The Mesh," talks about a future of business that's about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries -- from music to cars -- show how close we are to this meshy future.

    Keywords:
    Information technology Entrepreneurship New business enterprises
    Resource Type:
    Video
     
  • Others 
    The Five Whys

    The Five Whys

    The learner will explore the techniques used to identify cause-and-effect relationships of a particular problem.

    Subjects:
    Management
    Keywords:
    Root cause analysis Problem solving
    Resource Type:
    Others
     
  • Others 
    The Federal Reserve System

    The Federal Reserve System

    Students read about the Federal Reserve System's structure and goals and the tools it uses to control the flow of money and credit in the economy. At the end of this activity, learners are asked to write how they would solve specific economic problems if they served on the Fed's Board of Governors.

    Subjects:
    Economics and Finance
    Keywords:
    Money supply Fiscal policy Macroeconomics
    Resource Type:
    Others
     
  • e-book 
    The Ethics of Tax Lawyering

    The Ethics of Tax Lawyering

    This chapter's objective is to raise interesting tax ethics issues in practical contexts. There are 43 notes and questions to prompt and guide discussions, and primary source materials to inform the discussions (e.g., cases, IRC provisions, and Circular 230 excerpts). These Teaching Notes flesh out the notes and questions, summarize the cases, and provide additional information and suggestions for readings. Of course, the ultimate test for casebook materials lies in student interaction based on the materials, so I assigned the materials to my students, and, taking their reaction into account, I have made suggestions below as to materials to eliminate or emphasize in customizing for your own class. Faculty materials also available: In addition to the free, open learning materials for students listed above, this eLangdell chapter includes a teacher's manual. Faculty and staff at CALI member schools can access this and other faculty-only materials by logging in to eLangdell with their cali.org username and password. Contact CALI if you have questions.

    Subjects:
    Business Ethics
    Keywords:
    Lawyers Tax lawyers Legal ethics Textbooks
    Resource Type:
    e-book
     
  • e-book 
    The Economics of Food and Agricultural Markets - 2nd Edition

    The Economics of Food and Agricultural Markets - 2nd Edition

    The Second Edition of Economics of Food and Agricultural Markets (2019) is written for applied intermediate microeconomics courses. The book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, labor markets, and natural resource sectors. The field of agricultural economics is relevant, important and interesting. The study of market structures, also called industrial organization, provides powerful, timely, and useful tools for any individual or group making personal choices, business decisions, or public policies in food and agricultural industries. Readers will benefit from a large number of real-world examples and applications of the economic concepts under discussion. The book introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. The principles are applied to timely, interesting, and important real-world issues through words, graphs, and simple algebra and calculus. This book is intended for students who study agricultural economics, microeconomics, rural development and/or environmental policy. The goal of the book is to encourage students to learn to “think like an economist” through application of benefits and costs to every decision, idea, and strategic decision. This objective is accomplished by including extended examples that cover a broad range of topics including the analysis of consumer decisions, supply and demand, and market efficiency; the design of pricing strategies; advertising and marketing decisions; and public policy analysis. Contents The book begins with a review and introduction of economic principles, including markets, scarcity, and the scientific method. Supply and demand are examined carefully and completely, with numerous real-world examples. The power of the market model is employed to explain and predict economic phenomena and current events. Elasticities are defined, explained, and put to use in decision making for all individuals, businesses, and policy makers. Next, the motivation for and consequences of globalization, immigration, and international trade are explored. Government policies are surveyed, including taxes, subsidies, trade policies, and immigration policies. Monopoly and monopsony are presented, using numerous real-world examples and anecdotes. Pricing strategies are comprehensively discussed, including price discrimination, peak-load pricing, two-part pricing, bundling, and advertising. Monopolistic competition and oligopoly are defined, explained, and used to understand real-world markets. Game theory, or strategic decision making, is introduced and used to demonstrate how to make better decisions in numerous situations when other individuals and groups are affected by a choice or strategy. Repeated games, sequential games, and first-mover advantage are carefully presented and considered.

    Subjects:
    Economics
    Keywords:
    Food industry trade Food industry trade -- Management Agriculture -- Economic aspects Textbooks
    Resource Type:
    e-book
     
  • Presentation 
    The Cognitive Dissonance of Living in a world of "Big Data"

    The Cognitive Dissonance of Living in a world of "Big Data"

    This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

    Subjects:
    Management and Computing
    Keywords:
    Big data -- Social aspects Big data
    Resource Type:
    Presentation
     
    OER
  • Others 
    The Coding Train

    The Coding Train

    Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.

    Subjects:
    Computing
    Keywords:
    Coding theory Computer programming
    Resource Type:
    Others
     
  • Others 
    The Case for Process Improvement: A Financial Example

    The Case for Process Improvement: A Financial Example

    Students read how profits can be doubled with the elimination of only a fraction of the "waste" in a company's operation.

    Subjects:
    Management
    Keywords:
    Workflow -- Management Process control Production management
    Resource Type:
    Others
     
  • Video 
    The Case for Letting Business Solve Social Problems

    The Case for Letting Business Solve Social Problems

    Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit -- which lets that solution grow.

    Subjects:
    Management
    Keywords:
    Social change Industries -- Social aspects Business enterprises
    Resource Type:
    Video
     
  • Video 
    The Business Logic of Sustainability

    The Business Logic of Sustainability

    At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

    Subjects:
    Management and Marketing
    Keywords:
    Leadership Sustainable development Business -- Environmental aspects Industrial management
    Resource Type:
    Video
     
  • e-book 
    The Business Ethics Workshop

    The Business Ethics Workshop

    Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.

    Subjects:
    Business Ethics
    Keywords:
    Business ethics Textbooks
    Resource Type:
    e-book
     
  • Video 
    The Business Case for Working with Your Toughest Critics

    The Business Case for Working with Your Toughest Critics

    As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

    Subjects:
    Management
    Keywords:
    Sustainable development Organizational change Industrial management
    Resource Type:
    Video
     
  • Video 
    The Business Benefits of Doing Good

    The Business Benefits of Doing Good

    "The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.

    Subjects:
    Corporate Social Responsibility
    Keywords:
    Industries -- Social aspects Social responsibility of business
    Resource Type:
    Video
     
  • Others 
    The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

    The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

    This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
    Resource Type:
    Others
     
  • Video 
    The Basics of AI for Business

    The Basics of AI for Business

    On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.

    Keywords:
    Business enterprises -- Technological innovations Artificial intelligence
    Resource Type:
    Video
     
  • Others 
    The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

    The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

    This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
    Resource Type:
    Others
     
  • Others 
    Test Your Business Etiquette

    Test Your Business Etiquette

    Learners consider a variety of business etiquette situations and determine if the response given is appropriate or inappropriate.

    Keywords:
    Interpersonal relations Business etiquette
    Resource Type:
    Others
     
  • e-book 
    Technical project management in living and geometric order

    Technical project management in living and geometric order

    "This book is organized around the fifteen lessons of a Technical Project Management course, with an emphasis on the connections between the various stages and practices of technical project management. After all, in practice, a project manager must continually draw on a wide base of knowledge, connecting, for instance, effective negotiating techniques with best practices for scheduling and resource allocation. No phase of a project unfolds in complete isolation from other phases of the project. Everything is connected. Our goal in this book is to create doors and windows in the normally self-contained silos of activities involved in technical project management, drawing connections between planning and risk management, between risk management and ethics, between ethics and supply chain management, just to name a few of the many connections you will read about in this book"--BCcampus website.

    Subjects:
    Management
    Keywords:
    Project management Leadership
    Resource Type:
    e-book
     
  • Presentation 
    Technical and Business Innovation

    Technical and Business Innovation

    This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

    Subjects:
    Management
    Keywords:
    Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
    Resource Type:
    Presentation
     
    OER
  • e-book 
    Technical Project Management in Living and Geometric Order

    Technical Project Management in Living and Geometric Order

    The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.

    Subjects:
    Management
    Keywords:
    Management Textbooks
    Resource Type:
    e-book
     
  • Others 
    Teamwork Outside the Box

    Teamwork Outside the Box

    The learner will examine strategies for evaluating new ideas and accepting change that will enhance teamwork

    Subjects:
    Management
    Keywords:
    Teams in the workplace
    Resource Type:
    Others
     
  • Others 
    Task Roles in Effective Teams

    Task Roles in Effective Teams

    The learner will identify individual roles that help teams accomplish goals.

    Subjects:
    Management
    Keywords:
    Teams in the workplace
    Resource Type:
    Others
     
  • Others 
    Taizhou Crowne Plaza Hotel | GreatCase100

    Taizhou Crowne Plaza Hotel | GreatCase100

    This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
    Resource Type:
    Others
     
  • e-book 
    Taiwan eBook (Economy and Finance)

    Taiwan eBook (Economy and Finance)

    Contains freely accessible academic books in Chinese in the area of humanities, social sciences, philosophy, medicine, economy & finance.

    Subjects:
    Economics and Finance
    Keywords:
    Economics Finance
    Resource Type:
    e-book
     
  • e-book 
    Sustaining the Commons

    Sustaining the Commons

    This textbook discusses the main framework, concepts and applications of the work of Elinor Ostrom and her colleagues for an undergraduate audience. We began teaching a course on collective and the commons in 2007 at Arizona State University. Initially we made use of Ostrom's classic book “Governing the Commons”, but this book was not written for an undergraduate audience. Moreover, many new insights have been developed since the 1990 publication of “Governing the Commons”. Therefore we decided to write our own textbook, which we have been using since the Spring of 2012. In this book you will learn about institutions–the rules and norms that guide the interactions among us. Those rules and norms can be found from traffic rules, rules in sports, regulations on when and where alcohol can be consumed, to constitutional rules that define who can become president of the United States of America. Rules and norms guide us to cooperative outcomes of so-called collective action problems. If we rely on voluntary contributions only to get anything done, this may not lead to the best results. But research also shows that coercion of people to comply to strict rules do not necessary lead to good outcomes. What combination of sticks and carrots is needed to be successful to solve collective action problems such as sustaining the commons? The book is based on the work of Elinor Ostrom and her colleagues. Ostrom is best known as the 2009 co-recipient of the Nobel Prize in Economics “for her analysis of economic governance, especially the commons”. Elinor Ostrom was a professor at Indiana University since the mid 1960s, and a part-time research professor at Arizona State University since 2006. She was active in research and teaching until her death at the age of 78 on June 12, 2012.

    Subjects:
    Economics and Social Sciences
    Keywords:
    Economics Social sciences Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Sustainability, Innovation, and Entrepreneurship

    Sustainability, Innovation, and Entrepreneurship

    This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

    Subjects:
    Management
    Keywords:
    Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
    Resource Type:
    e-book