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  • Others 
    Aden Select Shenzhen Taizi Hotel Brand Promotion | GreatCase100

    Aden Select Shenzhen Taizi Hotel Brand Promotion | GreatCase100

    The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • MOOC 
    Leveraging strategies to address global communication challenges

    Leveraging strategies to address global communication challenges


    With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
    By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.

    Subjects:
    Communication
    Keywords:
    Social media Information technology -- Management
    Resource Type:
    MOOC
     
  • Video 
    Business Development

    Business Development

    This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.

    Subjects:
    Management
    Keywords:
    Business planning Industrial management
    Resource Type:
    Video
     
  • Others 
    Incident Report

    Incident Report

    Learners write an account of a workplace incident and evaluate statements for objectivity.

    Subjects:
    Management
    Keywords:
    Industrial accidents
    Resource Type:
    Others
     
  • Others 
    Heijunka

    Heijunka

    Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.

    Subjects:
    Management
    Keywords:
    Production management Industrial productivity
    Resource Type:
    Others
     
  • Others 
    Kaizen

    Kaizen

    Learners read a brief description of Kaizen and how it helps to eliminate waste in a process.

    Subjects:
    Management
    Keywords:
    Production management Industrial productivity
    Resource Type:
    Others
     
  • Video 
    Distinguishing Leadership and Management Activities (Screencast)

    Distinguishing Leadership and Management Activities (Screencast)

    In this screencast, students read about the key differences between management and leadership activities. They will review typical supervisory activities as either management or leadership.

    Subjects:
    Management
    Keywords:
    Industrial management Leadership
    Resource Type:
    Video
     
  • Others 
    The Plan-Do-Check-Act Cycle

    The Plan-Do-Check-Act Cycle

    Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.

    Subjects:
    Management
    Keywords:
    Process control Industrial management
    Resource Type:
    Others
     
  • Others 
    Five "S" System in Manufacturing

    Five "S" System in Manufacturing

    This objects reviews the Five "S" manufacturing system and helps learners to remember the process.

    Keywords:
    Industrial efficiency
    Resource Type:
    Others
     
  • Others 
    Building Relationships Through Active Listening

    Building Relationships Through Active Listening

    Learners will examine the four steps to listen actively to improve relationships.

    Subjects:
    Management
    Keywords:
    Interpersonal relations Interpersonal communication Industrial management
    Resource Type:
    Others