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  • Others 
    "Buy Air Tickets, Go to Fliggy" - Fliggy Xiaoshan International Airport Flash Sale during the May Holiday | GreatCase100

    "Buy Air Tickets, Go to Fliggy" - Fliggy Xiaoshan International Airport Flash Sale during the May Holiday | GreatCase100

    Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Airports -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Chuangshi Kaiwan" AR experience at MOXY | GreatCase100

    "Chuangshi Kaiwan" AR experience at MOXY | GreatCase100

    The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

    "Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

    Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Hearing the Music of Gulangyu Island - Andaz Xiamen Hotel Music-themed Suite Promotion | GreatCase100

    "Hearing the Music of Gulangyu Island - Andaz Xiamen Hotel Music-themed Suite Promotion | GreatCase100

    Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100

    "Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100

    Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    10 steps to boost your financial health -- that you can do in a day

    10 steps to boost your financial health -- that you can do in a day

    You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.

    Subjects:
    Finance
    Keywords:
    Finance Personal
    Resource Type:
    Video
     
  • Courseware 
    15.024 Applied Economics for Managers | Sloan School of Management

    15.024 Applied Economics for Managers | Sloan School of Management

    The fact of scarcity forces individuals, firms, and societies to choose among alternative uses – or allocations – of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.

    Subjects:
    Management
    Keywords:
    Microeconomics
    Resource Type:
    Courseware
     
    OER
  • Courseware 
    15.875 Applications of System Dynamics

    15.875 Applications of System Dynamics

    15.875 is a project-based course that explores how organizations can use system dynamics to achieve important goals. In small groups, students learn modeling and consulting skills by working on a term-long project with real-life managers. A diverse set of businesses and organizations sponsor class projects, from start-ups to the Fortune 500. The course focuses on gaining practical insight from the system dynamics process, and appeals to people interested in system dynamics, consulting, or managerial policy-making.

    Subjects:
    Management
    Keywords:
    Business consultants Social psychology
    Resource Type:
    Courseware
     
    OER
  • Courseware 
    16.660J Introduction to Lean Six Sigma Methods (MIT)

    16.660J Introduction to Lean Six Sigma Methods (MIT)

    This course covers the fundamental principles, practices and tools of Lean Six Sigma methods that underlay modern organizational productivity approaches applied in aerospace, automotive, health care, and other sectors. It includes lectures, active learning exercises, a plant tour, talks by industry practitioners, and videos. One third of the course is devoted to a physical simulation of an aircraft manufacturing enterprise or a clinic to illustrate the power of Lean Six Sigma methods. The course is offered during the Independent Activities Period (IAP), which is a special 4-week term at MIT that runs from the first week of January until the end of the month.

    Subjects:
    Management
    Keywords:
    Industrial efficiency Lean manufacturing Six sigma (Quality control stard)
    Resource Type:
    Courseware
     
    OER