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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC
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Video
In this Alux.com video we'll try to answer the following questions: How to start a restaurant business? What do you need to start a restaurant business? How hard is to start a restaurant business? How to make your restaurant business successful? Why do most restaurant businesses fail? What is a franchise? Should you start a franchise or go independent? Do you need a chef for your restaurant business? How to get food for your restaurant? How to market your restaurant business? Can you get rich from a restaurant business? How expensive is it to start a restaurant business?
- Course related:
- HTM4305 Food and Beverage Management
- Subjects:
- Food and Beverage
- Keywords:
- Restaurant management New business enterprises
- Resource Type:
- Video
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Video
Brewing your own coffee at home these days? Perfect your skill by joining Mr Jonathan Sutton’s “A Crash Course into Coffee Basics” of the PolyU & You Online Lecture Series.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee brewing Coffee
- Resource Type:
- Video
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
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Courseware
This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management.
- Subjects:
- Aeronautical and Aviation Engineering and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Management
- Resource Type:
- Courseware
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Others
This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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e-book
Food Service Management
- Subjects:
- Food and Beverage
- Keywords:
- Food service Food service management
- Resource Type:
- e-book
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Others
Learners read a list of issues to be considered when traveling internationally, such as the beliefs, communication styles, gift-giving customs, and entertainment preferences of people in various cultures.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Manners customs Travel -- Social aspects
- Resource Type:
- Others
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Video
5 tips on Chi-Square Tests
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods Research -- Methodology Statistics
- Resource Type:
- Video