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heritage tourism
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Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Video
A webinar introducing a value-based planning and development method for cultural tourism from within the community. Through planning and sustainable practices, tourism can support earned livelihood, cultural retention, and resource protection.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Heritage tourism Sustainable tourism
- Resource Type:
- Video
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Courseware
Topics in Cultural Heritage Tourism Event Planning and Management explores the core principles of event planning and management as it specifically relates to cultural heritage tourism, demonstrating the principles through the case study of three existing cultural heritage festivals
- Subjects:
- Event and Convention and Hotel, Travel and Tourism
- Keywords:
- Heritage tourism
- Resource Type:
- Courseware