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  • e-book 
    Writing for Strategic Communication Industries

    Writing for Strategic Communication Industries

    Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.

    Subjects:
    English Language
    Keywords:
    Business writing Business communication Textbooks
    Resource Type:
    e-book
     
  • Courseware 
    Communication for Managers

    Communication for Managers

    In this course, students develop and polish communication strategies and methods through discussion, examples, and practice with an emphasizes on writing and speaking skills necessary for effective leaders. The course includes several oral and written assignments which are integrated with other subjects, and with career development activities, when possible.

    Subjects:
    Management and Communication
    Keywords:
    Business presentations Leadership Business communication
    Resource Type:
    Courseware
     
  • Courseware 
    Advanced Communication for Leaders

    Advanced Communication for Leaders

    This course introduces interactive oral and interpersonal communication skills critical to leaders, including strategies for presenting to a hostile audience, running effective and productive meetings, active listening, and contributing to group decision-making. There are team-run classes on chosen communication topics, and an individual analysis of leadership qualities and characteristics. Students deliver an oral presentation and an executive summary, both aimed at a business audience.

    Subjects:
    Communication
    Keywords:
    Interpersonal communication Business communication
    Resource Type:
    Courseware