focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.
Published by the Wine Business Institute at Sonoma State University, the WBCRJ is the premier outlet for applied wine business research to teach business strategy and leadership. All cases are decision focused and involve real people and events in the global wine business context. Case exhibits include financial statements, making them a highly valuable learning resource. Each issue provides an industry digest of the cases to inform global wine researchers and industry practitioners about cutting-edge challenges and possible solutions.