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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Tian Ji, who provided information and insights for this video. This case discusses how Luckin Coffee and liquor brand Kweichow Moutai collaborated on a co-branded "Sauce-flavored Latte" promotion that leveraged both brands' influence to target young consumers with innovative flavors. The campaign generated extensive social media buzz and discussion, and the product saw tremendous sales success. The partnership allowed Luckin Coffee to expand its brand appeal and Moutai to reach a younger demographic, demonstrating the power of cross-industry co-branding.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝田吉為本視頻提供信息和見解。本案例討論了瑞幸咖啡和酒類品牌貴州茅臺如何合作推出的聯合品牌“醬香拿鐵”促銷活動,利用兩個品牌的影響力,以創新口味瞄準年輕消費者。該活動引起了社交媒體的廣泛關注和討論,產品銷售取得了巨大的成功。此次合作使瑞幸咖啡擴大了品牌吸引力,茅臺也接觸到了更年輕的人群,展示了跨行業聯合品牌的力量。
- Subjects:
- Food and Beverage and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Strategic planning Beverages -- Marketing
- Resource Type:
- Others
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MOOC
Learn about the principles and practices of how grapes are grown and wine is made.
- Subjects:
- Food and Beverage
- Keywords:
- Vineyards Wine wine making
- Resource Type:
- MOOC
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e-book
"Workplace Safety in the Foodservice Industry is one of a series of Culinary Arts books developed to support the training of students and apprentices in BC's foodservice and hospitality industry. Your health and well-being are your most valuable possessions. Many laws and regulations exist to ensure employee safety, yet every year thousands of serious injuries occur. In many cases, these injuries have serious long-term consequences for both employees and employers. For those new to the workforce, or working in the foodservice industry for the first time, having a solid understanding of both the rights and responsibilities of the employer and employee and training in how to operate safely in the workplace are the keys to minimizing the risk of a workplace injury."--BC Campus website.
- Subjects:
- Food and Beverage
- Keywords:
- British Columbia Food service Industrial safety Textbooks
- Resource Type:
- e-book
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e-book
Food Service Industry
- Subjects:
- Food and Beverage
- Keywords:
- Food service -- Vocational guidance Food service employees -- Vocational guidance Food service management
- Resource Type:
- e-book
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e-journal
Published by the Wine Business Institute at Sonoma State University, the WBCRJ is the premier outlet for applied wine business research to teach business strategy and leadership. All cases are decision focused and involve real people and events in the global wine business context. Case exhibits include financial statements, making them a highly valuable learning resource. Each issue provides an industry digest of the cases to inform global wine researchers and industry practitioners about cutting-edge challenges and possible solutions.
- Subjects:
- Food and Beverage
- Keywords:
- Wine wine making Wine industry
- Resource Type:
- e-journal
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e-book
"This book is intended to give students a basic understanding of the various types and uses of ingredients used in the baking industry, and how certain ingredients, in particular grains and flours are produced, graded and processed in Canada. Understanding Ingredients for the Canadian Baker is one of a series of Culinary Arts books developed to support the training of students and apprentices in British Columbia's food service and hospitality industry. Although created with the Professional Cook and Baker programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in food service skills"--BC Campus website.
- Subjects:
- Food and Beverage
- Keywords:
- Baking Textbooks
- Resource Type:
- e-book
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Courseware
Typsy is s a library of video courses from the world's best hospitality instructors.It's an online learning platform built to make learning fast, fun and on-the-go and a way to continuously learn new skills and connect with like-minded community members.
- Course related:
- HTM4305 Food and Beverage Management
- Subjects:
- Hotel, Travel and Tourism and Food and Beverage
- Keywords:
- Food service management Hotel management Hospitality industry Beverage industry
- Resource Type:
- Courseware
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MOOC
explore key themes in wine history and learn about the methods and resources that historians use to understand the past.
- Subjects:
- Food and Beverage
- Keywords:
- Wine wine making Wine industry
- Resource Type:
- MOOC
-
MOOC
introduces a number of basic scientific principles underpinning the methodology of cooking, food preparation and the enjoyment of food.
- Subjects:
- Food and Beverage and Food Science
- Keywords:
- Cooking
- Resource Type:
- MOOC
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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