Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Video

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Video

Video

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing COVID-19 (Disease) -- Economic aspects Restaurant management
Resource Type:: Video

MOOC

Driving Hotel Revenues

Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media

Course related:: HTM3202 Financial Management in Hospitality and Tourism and HTM4337 Revenue Management
Subjects:: Hotel, Travel and Tourism
Keywords:: Hotel management Revenue management
Resource Type:: MOOC

Video

Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Target marketing Family vacations Hotels -- Pet accommodations
Resource Type:: Video

Video

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: China -- Hong Kong Amusement parks -- Marketing
Resource Type:: Video

MOOC

Hospitality Digital Marketing Cornell Certificate Program

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.

Course related:: HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
Subjects:: Hotel, Travel and Tourism
Keywords:: Hotel management Revenue management
Resource Type:: MOOC

Video

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Target marketing Family vacations
Resource Type:: Video

Video

Klook Marketing Case Study | GreatCase100

This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Travel -- Computer network resources Marketing
Resource Type:: Video

Video

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Internet marketing Amusement parks -- Marketing China -- Shanghai Bring (Marketing) Social media
Resource Type:: Video

Video

Litang Tourist Destination Marketing Case Study | GreatCase100

This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Internet marketing Tourism -- Marketing China--Sichuan Sheng Social media
Resource Type:: Video

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Atour & Heytea Co-branding | GreatCase100

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

Driving Hotel Revenues

Hilton Marketing Case Study | GreatCase100

Hong Kong Disneyland Marketing Case Study | GreatCase100

Hospitality Digital Marketing Cornell Certificate Program

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

Klook Marketing Case Study | GreatCase100

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

Litang Tourist Destination Marketing Case Study | GreatCase100

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