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Discipline
Hotel and Tourism Management
12
Business
4
Refined Subjects
Marketing
12
Keywords
Branding (Marketing)
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12
Hospitality industry -- Marketing
3
Hotels -- Marketing
3
Internet marketing
3
Social media
3
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Keywords
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Resource Type
Others
10
MOOC
2
Creator / Instructor
Lin, Pearl
10
Cheung, Catherine
1
Fang, Jing
1
Huang, Wen Jiao
1
Ji, Yilin
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
11
Year
2023
7
2024
3
2018
2
Language
Chinese
9
English
6
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
7
HTM506 Managing Marketing in the Hotel and Tourism Industry
3
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Branding (Marketing)
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