Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
