From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
