PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Live streaming Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Shangri-La Hotel Marketing Case Study | GreatCase100

This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming

Resource Type:

Others
Others

Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

Subjects:

Hotel, Travel and Tourism

Keywords:

Live streaming Tourism -- Marketing Hospitality industry -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.