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MOOC
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1 - 11 of 11
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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC
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MOOC
Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media
- Course related:
- HTM3202 Financial Management in Hospitality and Tourism and HTM4337 Revenue Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever. Whether you are a marketing professional or have found yourself taking on the marketing responsibility for your organization, this certificate program will prepare you to apply fundamental hospitality marketing concepts and principles, focused on the world of digital marketing, in your organization. In this program, you will investigate the current status of your marketing strategy; assess the different levers that can be adjusted to drive revenue and react to demand; and develop a diverse collection of digital marketing strategies to apply, monitor, and evaluate. Through best practices and industry case studies, you will contextualize these concepts and lay a solid foundation for applying them to your workplace.
- Course related:
- HTM2304 Marketing in Hospitality and Tourism and HTM4324 Customer Relationship Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management
- Resource Type:
- MOOC
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MOOC
covers the basics of hotel demand management, distribution, and revenue management. participants will learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotel management Hospitality industry -- Management
- Resource Type:
- MOOC
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MOOC
for individuals who are desirous of discovering the career opportunities and adventures available to and experienced by the Hospitality/Tourism industry professional person.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry
- Resource Type:
- MOOC
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MOOC
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
- Resource Type:
- MOOC
-
MOOC
Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Corporate culture Tourism Personnel management
- Resource Type:
- MOOC
-
MOOC
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Marketing Bring (Marketing)
- Resource Type:
- MOOC
-
MOOC
The MOOC introduces learners to key environmental health and natural resources management challenges associated with the rapid growth in international tourist arrivals into low-income countries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sustainable tourism
- Resource Type:
- MOOC
-
MOOC
Gain the skills and knowledge to rethink current tourism developments and reimagine practices to build alternatives futures.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Sustainable tourism
- Resource Type:
- MOOC
-
MOOC
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotel management Revenue management Hospitality industry -- Management Hospitality Industry -- Marketing
- Resource Type:
- MOOC