In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
In this video, a team of students found one article about the candy-soda geyser from the Journal of Chemical Education and would like to add this into the General Chemistry Laboratory. However, the journal article was published in 2007, so it is a bit out of date.
Prof Cheong encourages you to search for any recent updates to this experiment.