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Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media

Resource Type:

Others

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