Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.
Disney Cruise Line has enhanced guest convenience and engagement with its “Disney Cruise Line Navigator” app, offering planning tools and unique interactive entertainment. However, as similar digital features are now industry standard and exclusive experiences like “Disney Uncharted Adventure” are limited to select ships, DCL faces challenges in differentiating its digital offerings.
