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  • e-book 
    Media Innovation and Entrepreneurship

    Media Innovation and Entrepreneurship

    This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

    Subjects:
    Management and Communication
    Keywords:
    Digital media Entrepreneurship Journalism Communication technology Multimedia communications Textbooks
    Resource Type:
    e-book
     
  • e-book 
    Entrepreneurship and Innovation Toolkit

    Entrepreneurship and Innovation Toolkit

    This book is designed for upper year undergraduate students and graduate students studying fundamental entrepreneurship concepts.

    Subjects:
    Management
    Keywords:
    Textbooks Entrepreneurship
    Resource Type:
    e-book
     
  • e-book 
    Sustainability, Innovation, and Entrepreneurship

    Sustainability, Innovation, and Entrepreneurship

    This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

    Subjects:
    Management
    Keywords:
    Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
    Resource Type:
    e-book