For a full year, A.J. Jacobs followed every piece of health advice he could -- from applying sunscreen by the shot glass to wearing a bicycle helmet while shopping. Onstage at TEDMED, he shares the surprising things he learned.
Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.