Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
Resource Type:: Others

Others

“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
Resource Type:: Others

Others

Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Zhengzhou Zheng Fang Yuan Hotel | GreatCase100

This case demonstrates that Zhengzhou Zhengfang Yuan International Hotel has innovated and enriched its products by integrating health concepts into its hotel services, taking the path of differentiated operation, and developing the idea of a wellness hotel.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
Resource Type:: Others

Others

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Keep and Westin co-brands create a healthy lifestyle scenario for business travelers. Integrating the brand, industry, and user levels better serves and influences high-end consumers, passes on freedom of movement and self-discipline to businesses and travelers, and brings a new brand image to both parties.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Travel -- Health aspects Hotels -- Marketing Target marketing
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

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“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

Zhuhai Bay Hotel Chinese Restaurant | GreatCase100

Zhengzhou Zheng Fang Yuan Hotel | GreatCase100

Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

Westin x KEEP Let's Rise Cross-Border Collaborative | GreatCase100

Wanda Realm Jinhua Wester Restaurant | GreatCase100

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