Imagine you were asked to invent something new. It could be whatever you want, made from anything you choose, in any shape or size. That kind of creative freedom sounds so liberating, doesn’t it? Or ... does it? if you're like most people you’d probably be paralyzed by this task. Why? Brandon Rodriguez explains how creative constraints actually help drive discovery and innovation.
Naming science as his chief inspiration, Mathieu Lehanneur shows a selection of his ingenious designs -- an interactive noise-neutralizing ball, an antibiotic course in one layered pill, asthma treatment that reminds kids to take it, a living air filter, a living-room fish farm and more.